Tips for Improving Your Business’ Google Ranking

SEO services for Mornington Peninsula businesses can make a large difference in the traffic your website sees throughout the day, so you may want to consider optimisation if you’re looking to increase traffic and visibility. Before getting into how you can improve your visibility Google ranking, let’s discuss what SEO is and why you should care about it.

Search engine optimisation, or SEO, is the way traffic to websites is improved for search engines. SEO determines where your website ranks when users search for products or services related to your business. Higher rankings mean more traffic and visibility while lower rankings mean less traffic.

If you’re still not quite sure what SEO is or how to work with it, you can always get in contact with experts that have extensive training and knowledge of search engine optimisation – you may even get a free SEO analysis performed that can let you know what is working in your favour and what is not. Now, let’s get into how you can enhance your SEO and improve your company’s Google Ranking.

Keywords

Keywords and their placement are one of the most important aspects of search engine optimisation. When using keywords, put yourself in the mind of someone searching for the product or services you are offering. The keywords used should be highly relevant to your business, but try not to go overboard and include a ridiculous amount of keywords hoping to increase traffic. In fact, unrelated or haphazardly used keywords can result in being flagged.

Page Title

The title tag of your website is displayed in search results and also appears at the top of web browsers, letting users know exactly what they can expect on the web page. Only a certain number of characters is displayed, so descriptions need to be short, relevant, and engaging. If you’re planning on using keywords or highlighting a certain topic, these should be displayed in the title tag or page title itself.

Mobile Site

Mobile devices are a part of life in this modern world, so making sure customers can access your site on their smartphones and tablets is one of the key ways to improve your SEO ranking. Almost half of all organic traffic comes from mobile devices, and Google factors user experience into rankings, so optimisation of websites for mobile interfaces leads to a higher rank in Google searches.

Avoid Flash

Many businesses use Flash to run their websites due to the ease of launching the site and the cost-effectiveness of the program. Flash, however, does not get along well with Google and sites using Flash tend to be ranked lower. The reason for this is because with websites ran using Flash, individual pages cannot be linked. Simply changing the platform of your website could significantly increase visibility and improve SEO.

These are just a few of the techniques you can use to improve your web traffic and enhance the SEO of your site. If you’re in need of a complete website overhaul, contact professionals that can perform a free SEO analysis and know exactly how to get the job done right the first time. Otherwise, you may end up missing out on tons of inbound traffic and opportunities for conversion and organic growth.

4 Brand-Building Tips on Using Instagram for Your Business

How to Create a Powerful Instagram Social Media Marketing Strategy

One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads.

However, many people are left scratching their heads when it comes to marketing with Instagram.

Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food – but how can it tie into business? And should it?

With the speed of which Instagram is growing, don’t underestimate its value to boost your brand and marketing efforts.

It has grown into an incredibly valuable marketing platform and even though the 18-29 year old’s are still prevalent users, the higher age groups are catching on and catching up fast.

Some 2018 Instagram stats from Sprout Social are telling:

• 7 out of 10 hashtags on Instagram are branded

• 80% of users follow a business on Instagram

• 65% of top-performing Instagram posts feature products

If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to help you get started:

1. Use Hashtags Wisely

You don’t need to cram every hashtag you can think of in one post, but you do need at least a few.

A hashtag is the # sign followed by descriptive words about your image as in this example, I used #marketing and #ctaconf, which was the conference I was attending at the time.

When a user clicks/taps on a hashtag or types a hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to follow that hashtag.

The hope is the user will see your photo, head to your profile and best-case scenario, follow you and get engaged with more of your posts!

However, when hashtags are extremely popular, the competition to show up in the results is fierce. Similar to SEO keywords, the more popular a term is, the harder it is to stay at the top of the search results. Thus, my example of using #marketing really was futile if I wanted to get any traction from that post.

You want to make your hashtags relevant to your business and location, but also engaging enough that a user would type them into Instagram’s search box.

For instance:

• Say you have a pizza joint in Vancouver. You post a pic of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish

• Or you’re a Toronto wedding planner. You post an image of a bride and groom’s first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding

Holidays and special events are an excellent time to promote your business and gain Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Day, they are all ideal opportunities to showcase your business brand in a non-salesy way.

2. Thank Your Audience for Showing Up

You don’t just post a bunch of photos and hashtags and wait for the likes to roll in.

To gain Instagram followers, engage with your audience and grow sales or leads, you need to put in the time.

See an example here from video expert Michele Moreno where she responds back to each of the comments left on her video post.

So if someone leaves a comment or question on one of your posts, take the time to reply and thank them/answer their question.

Take a look at their profile, and if you like what you see, follow them.

Businesses often follow commenters first, in the hopes that they might return the favour.

You can also look for people who might be interested in your product, then comment on their photos and/or follow them, but don’t spam them with an ask to follow you right away.

3. Interact with the Right Influencers

Influencers are Instagram users who can influence your target audience because of their popularity and/or social media following.

Danielle Bernstein is a good example of an influencer who worked with a brand. You may not recognize her name, but the 1.8 million followers of her Instagram account WeWoreWhat do.

Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and her personal trainer.

That may be an extreme example, and unless you have deep pockets you probably won’t be able to attract an influencer with almost two million followers.

But don’t despair. From mommy bloggers to local foodies, you can always find someone who your target audience follows, likes or admires. Maybe they’d be willing to review your product or take a photo using it – use your imagination!

4. Don’t Just Shill Your Products

Instagram is not the place to simply share product shots all the time. Think of the experience people have using what you’re offering, or the benefits it gives people.

Even better, show real-examples. Asking for user-generated content from your audience is one way to do this. That means that users share their photos using a hashtag you provide.

The online furniture store Wayfair.com does user-generated content very well. They have a user-generated campaign that lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.

Be sure to let people know that their images might be featured on your page and you can increase your Instagram content big time – for free!

No matter how you use Instagram for your business, be authentic and true to your brand. It’s what the platform is all about, and it’s going to help you grow your business, gain Instagram followers and attract sales or leads.

Tips for Choosing A Legitimate Home Based Business Opportunity

If you have an entrepreneurial spirit and the desire to work from home, a home-based business opportunity can be a great option. Business opportunities provide you with a turnkey system and support so that you can be in business “for yourself, not by yourself”.

Unfortunately, a multitude of unscrupulous companies have cropped up on the internet over the past several years, making the search for a legitimate home based business a bit of a challenge. The good news is that there are legitimate and profitable home based business opportunities out there and if you’re able to identify certain “red flags”, it won’t be that difficult to eliminate the “scams” and spot the opportunity that’s right for you:

Red Flag #1: You visit a business opportunity website and there are pages of copy promising financial freedom and personal wealth but it doesn’t tell you anything about what the company does. If a company doesn’t clearly state their product and/or service, be wary.

Red Flag #2: The company website states that you’ll make unrealistic amounts of money, with minimal effort, in a very short period of time. This is simply not true. Businesses take time to grow. If any business opportunity website promises that you’ll be a millionaire in 3 months or less, ask yourself, “If there was a way to get rich overnight, wouldn’t everyone be doing it?”

Red Flag #3: While there may be several testimonials of successful business owners listed on a business opportunity’s website, you still need to ask for references and contact them by phone or e-mail. And, if a company isn’t willing to provide references, they’re not legit.

Red Flag #4: Once you’ve found a business that interests you, request additional information. If the company asks you to provide a credit card number or to pay a fee-no matter how small-it’s a scam.

Red Flag #5: Ask how your business will make money. If your ability to make money relies on you recruiting other people to sell a product or service, the company is most likely a multi-level marketing business and, in most cases, the only people who make legitimate money with MLM’s are the people at the top!

Finally, keep in mind that when you do find a business opportunity that feels like the right fit for you, don’t fall in love too quickly. Take the time to research your market for competition to be sure that your area isn’t saturated with a similar product or service. And most importantly, make sure that the business capitalizes on your strengths and talents and allows you to do something you love each day. It’s a well-known fact that entrepreneurs who love what they do are much more likely to succeed!

Avoiding a False Start – Marketing Tips For the Successful Commercialization of Novel Medical Device

The successful launch of a novel medical device technology requires a coordinated effort between several functional groups within the company. The coalescence of these group’s activities in line with a predetermined project timeline are essential to timely and successful product commercialization. Marketing team members play a vital role in this process beginning with providing market insight during the initial concept development phase through conducting a post-commercialization assessment of launch planning activities and marketing tactics.

A failed product launch can be disastrous from a financial perspective and to the reputation of the product’s brand in the marketplace. Since companies only have one chance to launch a product, it is vital that launch planning and preparedness activities cover the entire scope of known and potentially unknown roadblocks which could affect successful product introduction into the marketplace. As a result of its integral role as a part of the commercialization process, marketing has the primary responsibility for many of these activities.

While providing insight on the full range of marketing activities required for a successful product launch is beyond the scope of this article, the following are four key areas, based on the author’s experience, where good marketing planning and execution can help get the product successfully out the blocks without stumbling.

Obtaining Customer Feedback

From initial concept development through post-launch assessment, customer input into the design and positioning of new medical devices is essential. Attempting to bring a product to market without adequate customer feedback, or even worse, disregarding customer feedback, will ultimately limit product acceptance in the marketplace.

Examples of customer feedback parameters which are commonly obtained as a part of this process include validating market assumptions, assessment of the competitive environment, input on product specifications, determining the product’s value proposition, developing and testing product positioning, and obtaining feedback on the product’s ease of use. It is important to develop a decision making process which can be followed when heeding customer feedback would results in an increase in product development or manufacturing costs, or if implementing changes based on the customer input significantly changes the timeline for product launch.

Developing a Targeting Strategy

Identifying and targeting market segments which will result in a steeper adoption curve is vital to getting a strong start out of the blocks with a new medical device technology. Assessing differing market segments should not only be solely based upon the market potential, but also on the potential barriers to entry which may exist within these segments.

Market segments with the highest number of patients or procedural volumes may not always represent the best “first” markets to approach. These segments are often associated with greater competitive pressures due to the market opportunities they represent, or may be associated with higher visibility within a hospital setting from either a product approval or cost-cutting perspective. Segmenting customers by technology adoption characteristics is also important. Focusing initial launch activities towards early adopters who are quick to understand the potential benefits of the technology and limiting efforts directed at late adopters who require substantial clinical experience and more scientific evidence will maximize resources and drive initial sales growth.

Creating Economic Value

Most hospitals now have policies and procedures in place which require the review of new products prior to their use or purchase by the hospital. This has resulted in an expanded number of individuals who are involved in the decision making process and a greater focus on the cost impact of the technology to the hospital. Having evidence that a new medical technology provides a clinical benefit to patients is often not sufficient to gain entry into the hospital and many hospitals are now requesting cost justification analyses which demonstrate the economic impact of the adoption of the technology at their institution.

In order to demonstrate the economic value associated with a new technology, marketing must provide both the background training and the appropriate tools to empower the sales organization to communicate this type of information to customers. A typical tool is a pro-forma economic model where variables can be inputted based on clinical results associated with the products use and either standardized or customer specific cost data.

Developing a Publication Strategy

A successful product launch necessitates a meticulous plan for effectively communicating the value of a new medical technology along with developing a strategy for addressing anticipated objections from the marketplace. A key component of this strategy is the development and execution of a comprehensive publication plan. The timely execution of an effective publication strategy can accelerate the adoption of a new medical technology.

The sequential development and submission of manuscripts to key journals which target specific customer segments is needed to insure they receive continuous and pertinent information about the product. The overall objective for a publication strategy should be to disseminate clinical and economic information which supports the benefits and the positioning of the Company’s technology.

Conclusion

The development and timely execution of a comprehensive strategic launch plan is a requirement for the successful commercialization of a new medical technology. Proactive marketing leadership as a part of a product development and commercialization team can help to insure that potential hurdles in the marketplace are identified and addressed in advance of a product launch resulting in a greater potential for initial market success.