Ten Tips to Effective Advertising Copy

Unfortunately there is no guarantee as to what product people will buy. So any tactics that can increase your odds are good. Good sales copy can really help. There have been many companies with great products but the advertising copy is so unappealing or even revolting that people avoid the product just to avoid the copy.

1. Be realistic.

Average response rates are less than 3%, which means 3 people out 100 will actually buy.

2. Have a strong headline.

Your potential customer needs a reason to keep reading the rest of the page. Make certain you give them a reason in the headline.

3. Be Friendly.

A friendly sales letter is going to be appealing to more people than a stiff letter. You want the potential buyer to be curious and excited.

4. Short is better.

You may have had English teachers tell you that you should always have three or more sentences in a paragraph. In advertising this is only true if the sentences are short. Keep your readers moving.

5. Plenty of white space.

This helps break your advertising copy up, which helps people who are skimming and even people reading in vast detail. It allows their eyes to relax rather than strain.

6. Elicit emotion.

Which of these sounds better? “Read this article and improve your advertising copy.” or “Imagine how much better your advertising copy will be after reading this article.”

7. Remember the radio station WIIFM.

These buyers want to know first, second and last, “What’s In It For Me?” Tune into that station. Remember to keep tuning in to that station and answering that question. Do not think about it from your perspective but from their favorite radio station WIIFM.

8. Why are they there?

Your advertising copy needs to tell them something very important. People sometimes forget to tell people one thing to do in their copy and that is “buy now.” Yes, it may seem obvious that a sales letter is about selling, but tell them to buy. Tell them when, where and how. Tell them why they should buy and tell them again to buy now.

9. Remember to have a beginning, a middle and an end.

The headline gets the buyer started. Describe their problem. Tell them the solutions you have. Then tell them to buy. This is the summary of your sales letter.

10. Perfect never gets done.

A perfect letter will never make it online, if you are writing a sales letter online, meet your deadline. You can always go back and change the wording. You can re-write the whole letter. You can keep making updates.

These ten hints will hopefully help you write better advertising copy that gets higher response rates.

P.S. Include a P.S. with another great reason to get it today.

P.P.S. By the way, check out my Rockstar Guide Books.

Successful Tips For Pre-Launch Advertising of Your Website

Billions of pages on the internet – That’s your competition. Think about your daily visits; which sites you visit on a regular basis to get your news, stock quotes and other information. My guess is that your regular visits can be counted on your fingertips. So how do you, the entrepreneur help people navigate to the newest addition to the web? The latest and greatest site that everyone should know about but nobody is visiting due to poor visibility? There are several key maneuvers you can make to market your new site and attract people to your site even before it’s ready for launch.

  • Blog, Blog and More Blog – The first successful maneuver is to create blogs based on as many facets of your business as possible. Keep an inventory in an Excel spreadsheet of your blog locations, usernames and passwords. It’s important to try a few different blogs and see which ones pop up on the major search engines the fastest. Those are the ones you’ll want to focus your efforts on the soonest. Even if you’ve never heard of a blog, it may be spidered regularly and an important addition to your blog repetoire.
  • Comment, Comment, Comment – Another great way to get your name out there is to use somewhat of a secret way to backlink your website. A backlink is just a link on another person or company’s website. Do a search for blogs related to your product or service. Visit those blogs and post as many free comments as you can. Usually you can add a comment without having it be pre-approved, it just depends on the popularity of the site or personality of the blogger. Make sure your comments are relevant to the blog and only include one link per comment. Sometimes a blog will have several postings that you can comment on. Usually three comments is sufficient per blog.
  • Write, Write, Write – Articles are an important way to not only add credibility to your own personal talents, but it also adds credibility to your website, plus the ever important backlink from a highly spidered source. Write as many articles as you like. Keep them relevant and at around 500 words. This way, people will be more apt to read your article and possibly follow any links you may have included, which at least one should be to your website.
  • Act Larger Than You Are – The great thing about the internet is that you can be a small startup from the couch of your studio apartment in Fresno, California. This doesn’t mean your website has to look like it. If you’re not a great designer, find someone who is. If you’re not a great coder, find someone who is. Put together a team of people who have the same ambition as you and make your new site appear like it’s the Google of your niche. If your site has not launched yet, be sure to have a pre-launch registration page available and possibly a sign-up for beta testers to make sure your code is tight.

These are just a few examples. I’m sure you have other ideas of your own, but you’ll want to make sure that you do more than just submit your site to search engines. In today’s internet climate, that’s no longer enough.