How to Motivate Your Client to Go For Good Design on the Onset of a Product Launch

Launching a new business or a new product is always tricky, especially with today’s more competitive landscape. As much as business people want to be profitable, there is no escaping the fact that it can only be achieved by being relevant and unique to their target market forever. Otherwise, why else would they continue purchasing the product, right?

As a designer, this where you come in and play a critical role in the success of that launch. Leading the way and guiding the client to choose to invest in design from the very beginning of the process guarantees its success outright.

And here are some ways to motivate your client to do so during the pitch:

1. Talk about research.

More often, designers fail not because of their design but because it’s not grounded in reality, with reality being charts and numbers that the client can appreciate. Instead of simply aesthetics, be a more proactive designer by coming up with market research to back your design. It can be as simple as a SWOT analysis of the design of the packaging or a market study of items which it may look like in the market. If the client’s product is food and their outside packaging resembles that of a detergent, share it; that would be much appreciated by the client as they know that you took the time to check the market than simply giving out designs from a computer.

With your design knowledge, the research phase of your pitch can also be a teachable moment for the client. You can explain why your design chooses the colors that it does and its psychological impact to the market that you are trying to penetrate.

2. Explain the joy of failing in testing

Although it may seem counterintuitive, encouraging testing even for something as simple as a focus group discussion can pay off well in the long run. Testing with the actual product through 3D rendering can also be smart as actual people can get to the item and give feedback even before it hits the shelves and the paying hands of the customers.

Tell your client this: would they rather produce the product and fail or fail now and iterate and then go into production? Would firing, shooting, before aiming a much more expensive activity to undergo?

3. Make the process fun and economical.

So okay, your client is 50 percent sold to the idea of great design. But be reminded that these are business people with real targets whose missed targets have a lot of effect on their work and that of their companies. Make it fun, a learning time, but have a solid strategy and timeline. Delaying the launch of the product is one thing, but not being able to launch due to your delays is another.

Be smart and objective, have a schedule, and win the case for great design.

Jeff Walker’s Product Launch Formula Review (Program Review)

Jeff Walker has recently come out with his latest system Product Launch Formula. What is this program and can it truly help you create the success you are hoping for online? Here is a simple review of this program.

Product Launch Formula is the latest creation of successful Internet marketer Jeff Walker. The PLF program is designed to help many individuals through a systematic approach launch their niche business or products online with hopefully greater effect. Many individuals today are looking to truly learn how to harness the power of the Internet and, for the most part, as quickly as they can.

PLF does have a simple break down of how to effectively create a ripple and turn it into a wave for the individuals business, products or services. There are a few things to take into consideration however. Although Jeff Walker’s program does break down the simplicity behind creating the need, want and even necessity of your business or products, this program itself will require some basic understanding of Internet marketing.

For those of us who have had success online and continue to thrive is because we understood that the basics of Internet marketing. It is for example if you were to attend college for a specific education for one specific career. You still have to have the basic fundamentals down and this is the reason for…freshman year.

Product Launch Formula for those with a basic understanding of Internet marketing will find that this could be a great catapult to the success they seek. For those without training and a solid foundation of the basics of Internet marketing, they might find themselves in the deep end, even with a solid program such as this.

Launching A New Product – Building Anticipation With Online Hype

Are you planning on launching a new product at some point in the very near future? There are many things that need to be taken into consideration throughout the process in order to ensure that you are able to receive the best available benefits and also create a product launch that is both exciting and fun for those that have been following the launch of your product. A few different strategies that you can use that will help you to launch an excellent product include the growing of a mailing list, announcing and promoting your product throughout the weeks leading up to your launch, and using the connections that you have made through networking to grow your internet marketing efforts and grow your online business. Taking your time to appropriately market the release of a product can help to ensure that you receive positive results in the end.

Grow a Mailing List

One of the best decisions that you can make is to grow a mailing list in the weeks leading up to the release of your product. This should be your main goal, and the capturing of the information needs to be front and center in the weeks leading up to the release of the product or service. You will find that really taking your time and creating an informational newsletter can really help you to ensure that you are growing a mailing list that is large, and allows you to ensure that you are able to notify those that are interested in what you have to offer as soon as the product becomes available. A mailing list makes sure that you can immediately get into contact with those that are interested in your product, and make as many initial sales as possible.

Announce and Promote Early

Under no circumstance should you be waiting to promote your product until it is nearly released. You need to make sure that you are able to begin promoting your product well in advance of the release. You have to make sure that you are able to evaluate the options that are available to you, and also begin creating a buzz for your project early on. Start by making sure that you are constantly promoting your products in the weeks and months leading up to its release, as soon as you are sure that you are able to generate buzz to the best of your ability. Of course, you will likely be promoting to individuals well in advance of the release, so if it is possible you should make sure that you are able to offer a pre-order option to interested individuals.

Network Early and Often

A product launch is always going to be much easier when you are able to network to the best of your ability leading up to the release. By networking early and often, you will make sure that you are receiving promotion from several different angles. You will find that networking early allows you to get information about your products posed on a variety of different websites. This will allow you to ensure that you have individuals with blogs and websites, with an active readership that trusts their opinion on a variety of different subjects, promoting your business and the release of your product. Guest posts and reviews on other blogs will make it easy for you to gain attention from individuals that will be interested in what you have to offer.

Market Features Individually

When you are releasing a product, particularly an online product that will have the features updated over time, announcing each of the features individually can be a helpful way for you to drum up hype and anticipation for the product. You will find that taking your time, evaluating which features are going to be the most interesting to those that you are playing with, and also making sure that you have a wide range of different features lined up, with the exact dates that you will be able to announce certain features, so that you can create your marketing materials well in advance of the release of the features. This allows you to ensure that you get the best possible results, and give your users a lot of information over a very short period of time.

Find Promo Opportunities

Throughout the release of your product; you have to make sure that you are seeking out as many different promotional opportunities as possible. By taking your time, evaluating all of the different options that you have available to you and also working to build new promotional opportunities, you will increase your exposure. Your goal should be to get your best marketing materials in front of the best suited audience, and in general in front of as many eyes as possible. Seek out different platforms such as social networks, classified advertising campaigns, new posts for information about your business, and also ensuring that you are able to receive the best possible results in the long term. There are many things that need to be taken into consideration throughout the process, but promotional opportunities are ridiculously hard to find if you are not actively seeking them out.

Guest Post

Guest posts are another very important aspect that needs to be utilized to the best of your ability. By being able to post articles on active blogs with readership about your business, you will find that they provide you with the best opportunity. Guest posts differ from other promotional opportunities greatly. However, they do allow you to ensure that you are vouched for by other individuals in your industry.

Online Income Tips and Tricks

When creating a website for online business competitive analysis coupled with researching keywords are some of the first things one will do. This sounds sophisticated, but quite simply we would just check who is on the first page of Google for our particular topic or keyword (s). We would also check how many sites come back in the results when doing a search for “how to start an online business” or the topic of your choice. Do you notice that I put the term in quotes? When doing your search you can do a search, but then do one with your topic or keyword in quotes. This shows you how many websites have that word or phrase in the title tag of the website. In short it gives you an idea of the level of skill the creators of the sites have. Sorry if this is basic to you, I will now move on to more complex things.

A few free tools for competitive investigating are “s.e.o toolbar” from “Seo Book”. This free tool is just one of many out there, but it is good for example purposes. I enjoyed using “Traffic Travis”, but last time I checked it seems it was a pay for product. These tools will yield a wealth of data such as how many links are pointing to the website, page rank, and the list goes on.

Now when installing a website, I started out with trying to learn HTML then painstakingly editing the website when needed. Then I found WordPress, wow what a difference. Not only is it easy to learn (sort of) but it is very friendly to search engines, I won’t go on for the sake of brevity.

On page optimization, yes you guessed it, now it is time to create content. The content should have your keyword (s) sprinkled throughout. They advise 250 words per page or more. The latest updates to Google’s way of indexing all the webpages out there brings into account “user experience” in short if someone goes to your site and leaves quickly your site must not be of much value. This of course has it’s exceptions but the point remains and while on the topic don’t you want the user to enjoy your site? Of course you do to ensure they stick around you may consider a video or anything that would engage them for a time.

A continuation of on page optimization would include proper title tag, alt tags, h1, 2, and 3 tags. The list goes on a bit I won’t bore you. At this point do you see how the first steps are working together and the importance of all being executed properly?

Rand Fishkin of “SEOmoz” is quoted as saying “it seems that s.e.o is quite simple but it is difficult to execute. I hope this was not to drawn out I will attempt to compact the further instructions of the process in another article. Thank You!