Ten Things You Must Do When Launching a Web Based Clothing Line During a Recession

Times are tough there is no doubt about it. It seems like whenever you turn on your computer or the TV there is an announcement of a new company collapse that will affect you and your business. With the current state of our economy; owning a clothing line either online or at a brick & mortar location you cannot hide from the recession. There are plenty of ways to increase your web traffic but you have to muster the strength and do it. Here are some ways to further your reach online to launch your business and keep it growing.

1. SEO – Optimize your business’s website for search engines. If you have a store, chances are there are specific search terms used to find your type of store. Get those certain keywords throughout your website so people online can find you. SEO works like a magnet for your targeted community. The broader the words the longer it will take, but if you have some products that cater towards a “niche” audience then SEO will be your businesses best friend.

2. Launch a Blog – If you haven’t launched a blog for your clothing line or business; this should be a must. This is a great way for your brand to have a voice. You can write about anything and everything related to your business. When you have a new product launching or even if you caught your business partner on camera falling out of his chair; you can allow the world to see it with your blog!

3. Learn to Write – If you are not planning on marketing your company than don’t bother starting it. If you want others to see your vision, you will have to be able to write. Many companies, when first launched, are tight on funds. You will find yourself trying to do as much as possible for the least amount of cash possible. Writing articles and press releases will be one great way for others in the community and the press to start recognizing your brand.

4. Social Networking – There are so many different ways to find people online these days and most of them are free! Setting aside sometime each day to build up your presence online through websites such as Myspace and Facebook are a must. This is your audience for clothing. Launch a profile and connect with your friends to start. Engaging in conversation with your friends at first will allow others to start to see your clothing and slowly it will spread. Make sure you leave your social networking profile links on your website so your web traffic can come over and connect with you.

5. Collect Emails – Make sure your website has a way for your visitors to leave behind their email addresses. Once you have collected a decent amount of emails you can then regularly distribute a company newsletter to stay on everyone’s radar.

6. Make a Video – Making a video might take a little more time but chances are someone in your circle of friends knows someone who can use a video camera. Put together a short video commercial representing your brand and company and launch that video on sites like YouTube and Vimeo. Wait. Be Patient. Take your time with the video and make sure it has your stamp of approval. Remember Quality sells. If you try to put together a slide show on your movie maker software you might do more harm than good for your brand.

7. Be Unique – If your product is appealing and consumers are purchasing your clothes, even during a down time, that’s a great start. It is important to be unique by differentiating yourself from others. Include some fun items in your shipments such as stickers, cards or any type of branding material. This is just one creative inexpensive way to market your brand. When times are tough and money is tight, you can always get creative with packaging! Nobody wants a dingy, beat-up brown envelope with a t-shirt stuffed into it.

8. Be Willing to Learn – When you first launch your clothing line you may not be able to pay employees to accomplish tasks. This is “boot strapping time” and you will need to learn how to accomplish many things on your own. There are many blogs, bookstores and online teachings available at your fingertips. Start learning how to market yourself online, design websites and write articles. It’s never too late to learn something. Like they always say “If you want something done, you got to do it yourself!”

9. Exchange of Services – Once you start educating yourself, you will know things others don’t. When first launching your clothing line, offering exchange of goods will be important. Don’t go giving away your gear to just everyone; but if you know a photographer and you need some professional photos taken for your website; offering free clothes for kick butt photos is worth it! You will have to gauge when it is appropriate for your budget.

10. Learn to Sleep Less – Remember that Rome was not built in a day so don’t expect your brand to go worldwide the first week. If you launch your business when you have a day job you will absolutely have to wake up early in the morning and stay up late working to get things done. You have to hustle, work hard and eat, breathe and sleep your clothing brand. Businesses do not build themselves! You can sleep when you retire… until then it is balls to the wall!!!

Why Your New Program Launch Could Fail (And How to Prevent It)

The importance of Personal Branding for Entrepreneurs

Thinking about doing a product or program launch to get some fast sales? Read this first!

Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches with their next program launch and want to dive in to make money fast.

They are even being told they don’t need a website; all they need is a landing page and auto-responder sequence and watch the money flow in!

If only.

The problem these “gurus” are not sharing during these hyped-up presentations is that just because it worked for them, doesn’t mean it will work for everyone.

Why?

One of the reasons is personal branding.

Those that have successful program launches have already established themselves in the marketplace and have built trust and credibility with their followers.

And this is all done through their prior efforts in personal branding. Brand new entrepreneurs haven’t had a chance to do that yet and this is where the disconnect lies.

A personal (or professional as the case may be) brand is very important for entrepreneurs to establish before diving into big-launch mode. This can be done in several ways but before I share that, here’s 6 reasons why developing a personal brand is so important:

1. It establishes your identity in your industry. A brand will help you get noticed and remembered in a crowded space. In order for people to pay attention to what you have to say and purchase from you, you need to be considered established in your industry.

2. It helps you stand out from the crowd. Through your personal branding efforts, your “Unique Selling Proposition” is showcased. By doing this, you are giving your ideal clients a reason to purchase from you as opposed to your competitor.

3. It helps your business grow. Every time your brand is “presented” in front of your ideal target market, you become more and more memorable. People will start to think of you when they, or someone they know, are in need of your offerings.

4. It builds your credibility. Whether factual or perceived, a personal brand will help establish your credibility as someone who knows what they’re talking about in your industry. When you get yourself in front of your ideal target market and showcase your knowledge, you will start to develop a “Know, Like and Trust” factor with that audience. People need to trust that you know your stuff in order to give you their money.

5. It saves you time. When running a business, time is money. So by establishing a good brand presence from the start, you will shorten the amount of time needed to be profitable. It will lessen your credibility-building time – all without you having to explain what you do and how you do it to everyone you meet!

6. It attracts your ideal clients. A good brand presence will eliminate you wading through all the people who are not your ideal client. An ideal client is someone who would be immediately attracted to you and your offerings because the branding has positioned you in a way that speaks to their needs and challenges and provides them with the confidence that you are the perfect solution they are seeking.

Let’s talk about your failed webinar

Why did you get so few people signing up for your program or purchase your product? Because you hadn’t established enough credibility yet with your followers.

You might be an incredible expert in your field, but if you didn’t do the preliminary personal branding steps required first to establish yourself as an expert in their minds, then it’s very hard to convince people you are worth investing in.

For brand new entrepreneurs, this is a challenge. It’s often the chicken and egg conundrum. In order to create a brand, they need money. In order to make money, they need to launch their product, program or services. In order to launch those offerings, they need to establish a brand.

I get it.

And my advice is: before you do your next program launch, be prepared to invest in your business and personal branding first in order to expect any kind of significant results.

So before you go into launch mode after getting excited about hearing “how easy it is” to make money, here’s a checklist of what you need to have in place first to establish your brand positioning. Here’s also some tips on what you can do to ensure a more successful program launch the next time:

Have a professionally designed logo

A logo establishes the foundation of your overall brand. It’s what your target market will grow to recognize over time and will become the symbol of your business. One that they can trust.

Ensure you establish brand continuity and consistency by using this logo in everything you do from your social media accounts to your business card and all your promotional materials in between.

Have a professionally designed and developed website

If your website is amateurish looking and/or doesn’t convey the right message to the right people, then it is not ideally positioned for your target market. You want to draw in your potential customers, not turn them away thinking you’re not the best solution for them. Worse yet is not having a website at all.

A website is a place for prospects to go and check you out before making a purchase decision. They need to determine your credibility, expertise and even your personality, especially if you provide a service. A landing page alone will have a hard time doing this.

Get active on social media by getting in front of your ideal target market

Participate in discussions where you can provide something of value to help you get better positioned as an expert.

Also use social media to build excitement about your upcoming launch. Build anticipation before providing any details on the program itself.

Establish a blog on your website

A blog facilitates your opportunity to write articles that showcase your expertise. Article writing also helps with content marketing strategies that will expand your brand reach to those who would not know of you otherwise.

Make connections with industry leaders

Industry leaders who share the same target market as you (who aren’t competitors) can be a valuable resource if they are willing to become a JV partner. If you’re fortunate enough to know of someone who can do you this favour, jump at it!

By having others who have established brand credibility endorse you and your offering goes a long way in boosting your own credibility and authority in your industry.

Remember there has to be something in it for them with this approach – either they get a commission off of any sales they bring or they have an opportunity for list building included in the campaign.

Get yourself booked for speaking engagements

Go into your community and seek out opportunities for free talks in front of your target audience. Or find Podcast shows, webinars, and other interviews opportunities where you can share your message with your target audience.

Hold a free webinar or teleseminar

Offering something for free before you start selling provides an opportunity to showcase your expertise. Consider it a “try before you buy” concept.

If your webinar presentation is exciting and enticing enough, you could win over people to buy even if they didn’t know who you were previous.

And if a webinar is too much, you could do a free video series or even create a powerful, value-driven free giveaway. By the way, all of these possibilities can also be a list-building tool long after your initial launch.

Of course, aside from lacking personal branding, there are multiple other reasons why a product or program launch can fail but I’ll save that for another article.

If you are one of those that has established your personal brand and are ready for to do a program launch but need help with strategy and implementation, let us know – we can certainly help in all areas needed.

Medical Technology PR Strategies for a Successful Product Launch

You have produced a medical technology that is a breakthrough in the field of medicine, the next thing to do is to let the world know about it. The best medical technology will be of no use if it is not being noticed by the right people. Employing the aid of a professional medical technology PR service provider is the first step to reach the right people and be noticed by the public. This is crucial, especially for a successful product launch. Here are a few tips for an effective medical technology PR prior to a product launch.

Value your PR

For startups or businesses that offer new medical technology, the role of PR in a product launch should not be underestimated. In the current marketing scenario, the effectiveness of advertising decreases, the value of articles and quality content increases. Relevant and fresh PR enables your company not only to gain visibility but also credibility among important persons such as investors, industry peers, and customers.

Write a high-quality press release

PR experts know the importance of content creation and press release in medical technology PR strategies. A high-quality content and relevant press release offer a perception of an actively growing company. This also opens opportunities for acquiring investors and financers due to the increased local visibility of the brand. By producing share-worthy stories for social media, you can increase your brand awareness and gain followers. Consistently relevant press releases can also open an opportunity for your company to be an expert resource for journalists. However, despite the numerous benefits of press releases, not all companies are diligent enough to write them.

For you to maximize the benefits of PR prior to a launch, it helps to produce a high-quality press release to help you boost your brand reputation. If you are able to come up with a cutting-edge medical technology, you are certainly capable of producing a buzz-worthy press release. Expert PR companies can help you identify newsworthy topics from your expertise and share them with the public in the most informative and interesting way.

Look at different angles

If you are wondering what to include in your press release or if you want to write several press releases prior to your launch, there are several topics for you to explore aside from the launch itself. For instance, you can describe the process involved in the initial testing or the work being done with a prototype. You may also share the approval or quality certification you have acquired for the current technology side by side with the awards and recognition you have received. You can also discuss new or updated documentation about your product as well as emerging applications for your technology. You can write a customer case study or share the milestone of units sold and plans for expansion or investments. These are just some of the things you can write about in a press release so you don’t miss the opportunities that may come by simply writing one.

Keep up to date with the current events

One way to produce a relevant and timely content or press release is by tying it up with a current event. Some topics related to the medical field include flu season, soldier safety, returning veterans, healthcare reforms and costs, mobile tools for disease management, disaster relief, etc. Just remember that when mentioning a current event or a crisis, your content should include ways on how your company or product can help in addressing the situation. Avoid including trending stories that are unrelated to what you do since this will not be helpful to you and can possibly harm your reputation.

Creative Marketing Ideas For Electronics Stores

In today’s technology-driven society, electronics stores don’t always have to do much marketing. There are enough “techies,” or technology fanatics, around to keep these stores in business, not to mention that technology is ever-changing and new products are released often. Nevertheless, every business has a slow season or two, so if you’re looking for ideas to boost the sales of your electronics store, you’ve come to the right place.

  1. New product launches-Electronics generate excitement and buzz naturally, so turn the release of a hot new product into a full “launch party.” Just like a midnight showing of a highly-anticipated movie, new product launches will ensure that your store is packed. Offer a drawing for one of the free products, or even a coupon to the first X amount of customers. Promote this event heavily, with yard signs and banners around your store that list the date of the party and the name of the product.
  2. Technical support-Many of your customers love your products but may not know how they work, that’s why they’re coming to you. Your employees, however, are very-knowledgeable and can be a great resource for your customers. Offer tech support services, whether this manifests as in-store assistance or actual in-home setup and repair. These services make your business more of a one-stop shop, which keep customers coming back to you. Create a section of your store for service and assistance, and clearly-define it using vinyl decals or a large banner so customers that need help know exactly where to go.
  3. Christmas giveaways-Electronics are always hot-sellers during the holidays, so create promotions that drive customers to you for the perfect Christmas gift. Hold raffles for this season’s hot-selling product, or even discounts based on the amount of money spent in the store. The idea is to do whatever it takes to get customers in your store and not your competitors’.
  4. Electronic marketing-Your tech-savvy customers will respond better to electronic marketing methods than, say, direct mail or a billboard. Utilize email marketing, SMS marketing, and social media to reach your customers directly. Don’t spam them or you’ll get on their bad side, but connect enough that they want to come into your store to see what’s new.
  5. Membership cards-Offer customers the chance to sign up for a membership program. This allows you to gather their information for marketing purposes, and in return they receive a card they can use to earn special discounts. By swiping their card they can receive discounts right away, or they can accumulate points that can eventually be redeemed for discounts to use in the store-it’s up to you!