Tips for Branding a New Company or Business

As we all know branding is a very important part of establishing your company/business. One of the benefits to starting fresh with a new business brand is that the possibilities are endless. You want your brand and/or logo to represent who and what your business stands for. This article is all about tips to get you started building your brand and marketing it to the world.

Branding Tips

1. The very first thing you need to consider is what makes your business unique from other businesses that provide similar products/services. Whatever it is that sets your business apart from competitors is the cornerstone for your branding.

2. Remember when choosing a brand name, that your cornerstone is what makes you unique and adds value to your customers. So you will want to name your business with its own unique name that differs from the other businesses in your field.

3. When choosing a name and logo you will want to take your time not rush into anything. When creating a name you will want to remember to keep the name simple and easily pronounced as to be easily remembered. Shorter names often stick in consumer’s heads more effortlessly. An example: Microsoft or Adobe.

4. Colors all have different meanings and you will need to consider the right color display for your logo. Colors also have the ability to carry out tones. Purple has been said to represent royalty and power. You will want to pick colors based on what your company/business provides to its customers. Branding is all about the lasting impressions in the consumer’s eyes.

5. Consistency through your company/business name, logo design, website and advertising is very important and gives your audience and customers familiarity and provides your business credibility. An example would be if you are an edgy skateboard company and you choose a graffiti logo, you will want to carry that throughout your web design and advertising.

6. The consistency that you create to represent your company has a voice or a tone. When you consider your business and marketing you need to know the overall tone of who your company is. Does your business have a light and airy quality? Is it more of a, be prepared dissonance tone? Whatever tone is associated with your business now will need to be carried out for the life of your business.

7. Test your branding results with people whom could be your potential customers. You will want to choose groups of people that could gain from your product/service. Ask them a series of questions about all aspects of the design; the name, the logo, the colors, the tone. Allow the last question that you ask to be about memorability. Will they walk away and remember your brand later on?

8. Lastly, always put your brand on anything associated with your business. This will include everything from bags and tags to every single advertisement and marketing opportunity you have. The more consumers see of your brand, the stronger the remembrance, recognition and response you will achieve.

Product Listing Tips For a Highly Successful E-Commerce Business

Every online seller must know that the presentation and marketing of their products / services directly impacts the sale and revenue models for their Ecommerce business. Unlike a retail store, an E commerce platform cannot provide their customers an opportunity to handle the commodities physically and feel the quality. This is precisely why the significance of product listings and presentation becomes even more important. Online entrepreneurs can successfully help their online customers make an informed decision regarding their purchase by providing correct product listings.

Here’s how you can improve your product listings for your E-commerce business in 4 easy steps!

1. Provide a Detailed Product Description

Although photos are a must, do not underestimate the value add of written words. Your virtual customers will still require a useful description that offers information regarding product pricing, specifications, product care, shipping and various other essential details. The E-Commerce regulation requires that the price must be clearly mentioned. An informative product description is a great way to persuade your online customers that your product is worth purchasing.

2. Make the Product Description More Enjoyable To Read

Keep the product description a focused piece to help you make a sale, instead of lengthy creative writing. You can easily witness your sales soar by improving your online customer’s experience for your E-Commerce business. If you are not proficient with words, consider hiring a copy-writer to add polish and persuasion to your listings.

3. Include Long Tail Keywords to Make Your Products Easy To Find

If you find yourself struggling to attain good rankings in the search results, you can overcome this and get more search traffic by including long tail keywords. Four keywords or more are adequate. The longer the keyword, the simpler it is for you to rank high for that keyword in search engines. Find the most in-demand relevant keyword and expand it for longer variations. For instance, if the long tail keyword you are targeting is ‘Weight loss guide for beginners’, you can generate many more daily visitors through long tail search for fitness niche such as:

• best weight loss guide for beginners

• beginners weight loss guide

• free weight loss guide for beginners

• download weight loss guide

4. Tell A Story and Talk About the Product Benefits

In addition to mentioning the features, it is important to present the product in a way that is appealing and engaging. Customers want to know why they should buy a product, so it must clearly explain ‘what’s in it for them’. A straightforward headline and an engaging story will add personalized appeal and highlight the product benefits. The font size must be just right, and an array of colours can skilfully draw attention to the headlines and bullet points. Some brands tell the whole story behind the product so the customers know how it’s made and how it will add value to their lives.

Remember, your product listings must successfully ‘Engage, Persuade, and Sell’. Your product copy must not simply offer a product description on ecommerce platform and tell the online visitor what it does. It must persuade the readers to click on ‘BUY’.

Successful Tips For Pre-Launch Advertising of Your Website

Billions of pages on the internet – That’s your competition. Think about your daily visits; which sites you visit on a regular basis to get your news, stock quotes and other information. My guess is that your regular visits can be counted on your fingertips. So how do you, the entrepreneur help people navigate to the newest addition to the web? The latest and greatest site that everyone should know about but nobody is visiting due to poor visibility? There are several key maneuvers you can make to market your new site and attract people to your site even before it’s ready for launch.

  • Blog, Blog and More Blog – The first successful maneuver is to create blogs based on as many facets of your business as possible. Keep an inventory in an Excel spreadsheet of your blog locations, usernames and passwords. It’s important to try a few different blogs and see which ones pop up on the major search engines the fastest. Those are the ones you’ll want to focus your efforts on the soonest. Even if you’ve never heard of a blog, it may be spidered regularly and an important addition to your blog repetoire.
  • Comment, Comment, Comment – Another great way to get your name out there is to use somewhat of a secret way to backlink your website. A backlink is just a link on another person or company’s website. Do a search for blogs related to your product or service. Visit those blogs and post as many free comments as you can. Usually you can add a comment without having it be pre-approved, it just depends on the popularity of the site or personality of the blogger. Make sure your comments are relevant to the blog and only include one link per comment. Sometimes a blog will have several postings that you can comment on. Usually three comments is sufficient per blog.
  • Write, Write, Write – Articles are an important way to not only add credibility to your own personal talents, but it also adds credibility to your website, plus the ever important backlink from a highly spidered source. Write as many articles as you like. Keep them relevant and at around 500 words. This way, people will be more apt to read your article and possibly follow any links you may have included, which at least one should be to your website.
  • Act Larger Than You Are – The great thing about the internet is that you can be a small startup from the couch of your studio apartment in Fresno, California. This doesn’t mean your website has to look like it. If you’re not a great designer, find someone who is. If you’re not a great coder, find someone who is. Put together a team of people who have the same ambition as you and make your new site appear like it’s the Google of your niche. If your site has not launched yet, be sure to have a pre-launch registration page available and possibly a sign-up for beta testers to make sure your code is tight.

These are just a few examples. I’m sure you have other ideas of your own, but you’ll want to make sure that you do more than just submit your site to search engines. In today’s internet climate, that’s no longer enough.

8 PR Tips For Conducting Business Globally

These mistakes may be innocent enough, but can carry substantial, financial repercussions and unintended brand erosion. Understanding cultural differences from both a business POV and a social POV is paramount to succeeding in global waters. If you are new to the challenge of pursuing business in foreign territories please be aware, the American way, is not the only way and in some cases can be shunned.

Example: An American executive who relocated to London for a Branding position was a novice to British culture. He was a bright, head strong, opinionated American who multi-tasked constantly, had a get-it done work ethic and would happily stay up all night to complete a project. However, he was not being received well. He quickly learned from a personal branding, likeability and efficiency perspective, it was incumbent that he rehabbed his professional personality. To fit in, he needed to adjust to the locale if he wanted to be welcomed by his British colleagues. He started with simple measures, lowering his speaking voice by several octaves. He then got in sync with the speed and efficiency of his colleagues. He refrained from making any comments on the British Aristocracy. Lastly, he became much less overtly assertive. He happened to be a quick leaner, therefore his challenges were measurably overcome in a short period and it made a substantial difference. He was still American, but he was no longer the stereotypical, over-the-top, unintentionally offensive American.

This lesson was repeated (although abbreviated) when he conducting branding excursions in Central Eastern Europe, Spain, France, Australia, Germany and other territories. Each country has it’s own set of business, cultural and social attributes. It is imperative to develop some cultural sensitivity and personal branding acumen before attempting to launch your brand, sale products, or increase awareness for a brand, product or service in different cultures.

Tips from a PR Expert:

1) Invest in due-diligence. Research the country’s cultural history.

2) Research, the company you want to do business with. Understand their past failures and success. What are their goals? What can you offer them?

3) Research the people you will be meeting with. Are they married? Are they single? What was their previous position? How long have they been at that position? This information can serve you well.

4) If you can, determine in advance their perspective on American’s.

5) Work hard, but smart. Be careful not to alienate colleagues, or put off superiors.

6) Understand the currency and the exchange rate so you can calculate quickly and efficiently, demonstrating (at some level) your understanding of their global trading system.

7) Research global shipping and customs guidelines for that territory.

8) Become your own Public Relations Consultant and brand yourself as one who is interested and understanding of their social and business culture.

In summary, and most of all, listen, restrain, adjust, assimilate and communicate best practices for that specific international territory. Demonstrating and communicating your understanding and respect for their culture and business methodology is key to success! If they do not connect with you, they will not connect with your brand.