As we all know branding is a very important part of establishing your company/business. One of the benefits to starting fresh with a new business brand is that the possibilities are endless. You want your brand and/or logo to represent who and what your business stands for. This article is all about tips to get you started building your brand and marketing it to the world.
1. The very first thing you need to consider is what makes your business unique from other businesses that provide similar products/services. Whatever it is that sets your business apart from competitors is the cornerstone for your branding.
2. Remember when choosing a brand name, that your cornerstone is what makes you unique and adds value to your customers. So you will want to name your business with its own unique name that differs from the other businesses in your field.
3. When choosing a name and logo you will want to take your time not rush into anything. When creating a name you will want to remember to keep the name simple and easily pronounced as to be easily remembered. Shorter names often stick in consumer’s heads more effortlessly. An example: Microsoft or Adobe.
4. Colors all have different meanings and you will need to consider the right color display for your logo. Colors also have the ability to carry out tones. Purple has been said to represent royalty and power. You will want to pick colors based on what your company/business provides to its customers. Branding is all about the lasting impressions in the consumer’s eyes.
5. Consistency through your company/business name, logo design, website and advertising is very important and gives your audience and customers familiarity and provides your business credibility. An example would be if you are an edgy skateboard company and you choose a graffiti logo, you will want to carry that throughout your web design and advertising.
6. The consistency that you create to represent your company has a voice or a tone. When you consider your business and marketing you need to know the overall tone of who your company is. Does your business have a light and airy quality? Is it more of a, be prepared dissonance tone? Whatever tone is associated with your business now will need to be carried out for the life of your business.
7. Test your branding results with people whom could be your potential customers. You will want to choose groups of people that could gain from your product/service. Ask them a series of questions about all aspects of the design; the name, the logo, the colors, the tone. Allow the last question that you ask to be about memorability. Will they walk away and remember your brand later on?
8. Lastly, always put your brand on anything associated with your business. This will include everything from bags and tags to every single advertisement and marketing opportunity you have. The more consumers see of your brand, the stronger the remembrance, recognition and response you will achieve.