Creative Marketing Ideas For Electronics Stores

In today’s technology-driven society, electronics stores don’t always have to do much marketing. There are enough “techies,” or technology fanatics, around to keep these stores in business, not to mention that technology is ever-changing and new products are released often. Nevertheless, every business has a slow season or two, so if you’re looking for ideas to boost the sales of your electronics store, you’ve come to the right place.

  1. New product launches-Electronics generate excitement and buzz naturally, so turn the release of a hot new product into a full “launch party.” Just like a midnight showing of a highly-anticipated movie, new product launches will ensure that your store is packed. Offer a drawing for one of the free products, or even a coupon to the first X amount of customers. Promote this event heavily, with yard signs and banners around your store that list the date of the party and the name of the product.
  2. Technical support-Many of your customers love your products but may not know how they work, that’s why they’re coming to you. Your employees, however, are very-knowledgeable and can be a great resource for your customers. Offer tech support services, whether this manifests as in-store assistance or actual in-home setup and repair. These services make your business more of a one-stop shop, which keep customers coming back to you. Create a section of your store for service and assistance, and clearly-define it using vinyl decals or a large banner so customers that need help know exactly where to go.
  3. Christmas giveaways-Electronics are always hot-sellers during the holidays, so create promotions that drive customers to you for the perfect Christmas gift. Hold raffles for this season’s hot-selling product, or even discounts based on the amount of money spent in the store. The idea is to do whatever it takes to get customers in your store and not your competitors’.
  4. Electronic marketing-Your tech-savvy customers will respond better to electronic marketing methods than, say, direct mail or a billboard. Utilize email marketing, SMS marketing, and social media to reach your customers directly. Don’t spam them or you’ll get on their bad side, but connect enough that they want to come into your store to see what’s new.
  5. Membership cards-Offer customers the chance to sign up for a membership program. This allows you to gather their information for marketing purposes, and in return they receive a card they can use to earn special discounts. By swiping their card they can receive discounts right away, or they can accumulate points that can eventually be redeemed for discounts to use in the store-it’s up to you!

Ten Tips to Effective Advertising Copy

Unfortunately there is no guarantee as to what product people will buy. So any tactics that can increase your odds are good. Good sales copy can really help. There have been many companies with great products but the advertising copy is so unappealing or even revolting that people avoid the product just to avoid the copy.

1. Be realistic.

Average response rates are less than 3%, which means 3 people out 100 will actually buy.

2. Have a strong headline.

Your potential customer needs a reason to keep reading the rest of the page. Make certain you give them a reason in the headline.

3. Be Friendly.

A friendly sales letter is going to be appealing to more people than a stiff letter. You want the potential buyer to be curious and excited.

4. Short is better.

You may have had English teachers tell you that you should always have three or more sentences in a paragraph. In advertising this is only true if the sentences are short. Keep your readers moving.

5. Plenty of white space.

This helps break your advertising copy up, which helps people who are skimming and even people reading in vast detail. It allows their eyes to relax rather than strain.

6. Elicit emotion.

Which of these sounds better? “Read this article and improve your advertising copy.” or “Imagine how much better your advertising copy will be after reading this article.”

7. Remember the radio station WIIFM.

These buyers want to know first, second and last, “What’s In It For Me?” Tune into that station. Remember to keep tuning in to that station and answering that question. Do not think about it from your perspective but from their favorite radio station WIIFM.

8. Why are they there?

Your advertising copy needs to tell them something very important. People sometimes forget to tell people one thing to do in their copy and that is “buy now.” Yes, it may seem obvious that a sales letter is about selling, but tell them to buy. Tell them when, where and how. Tell them why they should buy and tell them again to buy now.

9. Remember to have a beginning, a middle and an end.

The headline gets the buyer started. Describe their problem. Tell them the solutions you have. Then tell them to buy. This is the summary of your sales letter.

10. Perfect never gets done.

A perfect letter will never make it online, if you are writing a sales letter online, meet your deadline. You can always go back and change the wording. You can re-write the whole letter. You can keep making updates.

These ten hints will hopefully help you write better advertising copy that gets higher response rates.

P.S. Include a P.S. with another great reason to get it today.

P.P.S. By the way, check out my Rockstar Guide Books.

Business Planning – Tips for Successfully Running a Dropshipping Business

If you ask any successful internet marketer, or search the many forums and websites, you will soon discover that they all agree on two points. Firstly, ensure that you are using the services of a reliable and well established dropshipping company. This is vital and cannot be stressed enough. Put yourself in the other persons shoe’s as they come to your website and order a product that they want. Rather than wait a day or two for it to arrive, they receive an out-of-stock notice, which, as far as they are concerned, you should have sent this as soon as they placed the order. As a result they are not very impressed with the service provided by your website. Do you think they will return and buy from you again? Would you? Making sure you sign to the services of a good dropshipping company is paramount, not only to their success, but to yours as well.

Secondly, as you research your supplies, research your market as well. Understanding the buying habits of the general public can have a dramatic effect on the success of any market. Look at your competition and their prices, achieving a good profit margin can be acquired by either selling luxury, high cost goods but with few sales, or cheaper products with a lower profit but sold in greater volume. Understanding the economics and geography of your target market can tip the balance between making a few sales, and becoming an on-line entrepreneur.

People are becoming more and more critical of the internet, and websites particularly. With the rise in popularity of cheap hosting and easy to build websites, the design can often be a deciding factor in whether or not that person buys the product they are searching for from you, or the next website they visit. Many people get into the habit of installing as many flashing banners on their sites and web pages in the belief that all the flashing colors and lights will attract them to buy. In fact, recent studies have shown that this actually deters would-be buyers as they feel too distracted to read the reviews or product descriptions placed around these adverts.

Choosing the right Dropshipping supplier, together with a well-built and thought-out website, advertising the right products, to the right people, at the right time will ultimately lead to a successful career as an on-line entrepreneur and internet marketer. If these are your dreams and ambitions visit our website today and find out more about how to be a successful dropshipper.

5 Fatal Errors of New Product Development

Successful new product development is key to a healthy manufacturing business, but typically only about 30% of products launched onto the market actually deliver the returns that were expected of them.

So I want to take you through the 5 top mistakes which I see made time after time again, not just by small and medium sized manufacturers, but large global players as well. The difference is that the global players tend to be able to ride out their mistakes and disguise them more easily than organisations with less cash to throw away.

So here they are:

1. Failing to have a strategic plan for the future

New product development is all about creating the future. Designers and engineers work in the future all the time, so it makes sense that if the designers and engineers are to have a place to aim for, then there needs to be a strategic plan which will lead the way for future product developments.

2. Developing a product where the technology is not ready for launch

Using new technology is always a good way to keep the competition at bay, but if the technology is not fully developed or even if it is well established but new to your company, then it is likely to be high risk. There are so many things that can go wrong in these situations and they will, more often than not, result in the project going significantly over budget and missing the intended launch date.

3. Over-estimating the sales volumes

It is easy to get caught up in the excitement of a new project or idea, but it is essential to remain objective at the early stages in order to ensure that the right resources are spent on the most appropriate opportunities. Over estimating the sales volumes can be more dangerous than under estimating them.

4. Developing a product for wrong market time

Products are often developed in response to the demands of the current market. However, unless the product development process is very fast, it is likely that the market will be demanding different products by the time your product has reached the market.

5. Trying to be all things for all people

This is normally brought about by manufacturers who really don’t understand their market well enough to be able to segment and target specific market groups. Adding features simply because competitors have them is rarely a good idea and typically features do not always translate into customer benefits anyway.

Perhaps you recognise some of these errors from past projects, but have a look at your new products which are currently undergoing development and check that you are not making the same mistakes again.

Enjoy the opportunity!