Amazing Tips to Turn a Budding Sales Executive Into a Seasoned Professional

Sales figures, profit and loss, balance sheets, quarter result disclosure and much more… Every day at office is no less than an ordeal for a sales executive. But as he learns the trade and grows in experience he learns the tricks and imbibes qualities that make him grow far above being novice. Joining a sales force is not just to prove one’s capability to convince people and generating leads but also to establish a name and market for the company in the global environment. The lessons that a budding sales professional learns while at his work are many. But a few of them remain etched in his mind which will take him to new heights in his career. Some of these lessons are listed below are effective sales techniques that can be adopted by any organization to their benefit.

Learn from mistakes

The best sales training programmes caution its audience by telling them to be alert and leave no scope for mistakes. But as to err is human, mistakes are prone to happen during sales meetings or even during presentations. Rather than sulking over a mistake committed, one has to learn from the mistake and never repeat the same again.

Create new opportunity from crisis

The word business is synonymous to the words crisis and risks. A sudden business decision, a change in marketing plan or even a new business sales strategy could back fire and can take the product launch plan to drain. The situation becomes critical but a professional sales expert tries to find a new opportunity from the crisis and does not mull over the past. This positive attitude helps the company to assimilate their energy, courage and self confidence and go places in the future.

Build a quintessential relationship with prospects

A sales expert knows every prospect is capable of bringing more business. Hence, he does all the needful to build a nice rapport with every prospect. He is good at remembering names and tries to have a personal connect with every prospect through media interactions, social networking sites updates, email campaigns etc.

Question, influence and persuade

The best sales executive learns to question, influence and persuade clients in the most formal but interesting way. Patience is the biggest virtue for a seasoned sales professional. When the sales professional begins his address, he tries to bring out the best about his product, list its advantages, talk how it can change the future and most importantly, its cost and user friendliness. Influential talks persuade the leads to become customer upon repeated attempts.

Convince customer with delight

With the best presentations, reasonable facts and figures, the sales executive needs to possess the ability to convince customers with delight. Content driven presentations, timely project updates and quick responses are few customer driven approaches that convinces the customers big time and keep the association strong and long.

These tips give a detailed understanding of the complete sales process to any newbie sales guy and ensure his win in every step thereby maximizing sales for his organization. These new techniques along with the traditional ones definitely work well in today’s scenario and will guarantee top results within the shortest time span. To learn these unique and effective techniques the perfect destination is Phil M Jones where an executive can get trained in the techniques suggested and approved by one of the most renowned speakers in the world.

Estee: A Success Story by Estee Lauder

This article discusses seven reasons to read Estee: A Story of Success by Estee Lauder. You’re guaranteed to walk away refreshed. Take a peek.

7 Benefits

1. You discover what made her tick.

Ms. Lauder followed her dream full steam ahead. She trusted her instincts and they were spot on. The book unearths her thoughts on business and life.

2. You view lots of pictures.

A picture is worth a thousand words, and the author spread them throughout the book. In addition to catching glimpses of this dynamic woman at almost every stage of her life, the pages include photos of family members, presidents, fashion designers, royalty, women featured in advertisements, employees, the factory, and her home.

3. You gain valuable business insight.

Additionally, she included a chapter on what she learned without going to business school. You get tips on marketing, advertising, sales, customer service, and public relations. She launched products with splash and panache. Equally important, she recruited top talent and invested in training.

4. You uncover beauty tips.

The author devotes an entire chapter to helping the reader look beautiful. Who doesn’t want to project a positive image? It takes a woman to understand a woman and Lauder gives women a min-workshop on putting your best face forward.

You find out the skin beauty routine (how to cleanse your skin every night, how to apply makeup in the morning, how to apply lipstick, using different makeup for the day and evening, applying hair spray, etc.). She covers all the essentials.

5. You get wisdom for life.

She maintained a spirit of excellence. Lauder remained steadfast in her determination to be a good wife, mother, and business owner. In the end, she achieved it all.

At the same time, she admitted mistakes. Instead of keeping the main thing priority, Mrs. Lauder unintentionally placed the business before her marriage. Nevertheless, on the second time around she got it right. Together, they shot to the top.

6. You get inspiration for your journey.

You’ll be inspired to reach for the moon. A savvy business woman, she understood her product and she understood her market. What’s more, she was persistent. She always found a way to establish a contact or to get the beauty products in the store.

7. You enjoy easy reading.

While the book is a quick read with 223 pages (including an epilogue), it is written in a straightforward manner. Even the pages feel good. The author graces the red and white hard cover wearing an elegant outfit.

How To Find A Profitable Niche Online

Regardless of what type of online business you are trying to develop, it’s a good idea to focus on one specific niche.

But picking out a profitable niche online can sometimes be like trying to find a needle in a haystack. The internet is a busy place and online business owners need to know that they are entering a worthwhile market before spending time, money and resources on building up a new internet based business.

Here are 7 tips on how to find a profitable niche online.

1. Google Suggests

When you type a word into Google, before you hit enter it displays a list of possible phrases that you may be looking for. This auto-complete feature draws on popular search requests from other users. Because an audience are searching for that item it is likely to be profitable online niche.

2. Amazon

When you’re looking for a profitable niche online business Amazon has already done a lot of the work for you. If a niche market is popular on the world’s largest retailer that will quickly tell you if you have a workable marketplace or not.

3. Magazines And Books

You can also use the offline world to search for a profitable niche online. The publishers of magazines and books do a lot of research before spending money on marketing and printing, so when you see a book or magazine for sale, it’s most likely based on a top niche market.

4. FAQFox.com

FAQFox.com scans online forums and scrapes keywords and phrases based on a word that you enter. It will list titles, links and questions that are relevant to your keyword. When you see a lot of people talking about the same problem, product or service, that shows there is a profitable niche online.

5. Udemy.com

This website shows markets where people are buying courses and education. You can use their information database to see a list of the most popular courses. This is a great way to find out what people are actually paying money for.

6. Ask Technorati

You can search for your niche subject matter on this website. If there are a good number of results, you are probably a profitable online niche.

7. The Competition

If there are lots of businesses in a market that is very competitive, it will be challenging for you to be successful. However, if there is no competition it shows that it is not a viable market. Type your niche name into Google. If there are ads related to the search that’s a good sign. That means companies are profitable enough to spend money advertising to your market. Now you need to focus your efforts on a well-defined segment of that market.

The 4P Marketing Strategy – How to Choose the Right Products

If you are a B2B company and want to grow your business by adding new products to your existing product portfolio this article and my other related articles will help you. They describe how a 4P Marketing Strategy can help you produce a successful “product launch” plan for your chosen marketplace.

A marketing strategy based on the marketing 4P’s looks at four key marketing and sales areas that need to be considered when producing your product launch plan:

1. Product. How to choose the right product to sell?

2. Place. Where to find the customers who will buy it?

3. Promotion. How to “package” and promote your product?

4. Price. How to choose a sales price that’s acceptable and profitable?

I don’t intend to cover all of the 4P’s in this article. I am going to focus on the first one by providing some advice and guidance on “How to choose the right product to sell”.

Choosing the Right Product

If you already have a successful B2B business or you want to grow one quickly it’s important to be able to assess whether your new product will fit in with your current product portfolio and whether it will meet the requirements of your marketplace.

Looking at your product in the context of the 4P’s of marketing is an excellent way of doing this. I have used the 4P Marketing Strategy approach for many years when launching new products. It’s easy to understand and when used correctly it’s very effective.

To be confident that you’re taking the right product to the market place you must be able to answer the following questions:

– Will the product sell in your market place?

– Can it be sold profitably?

– What skills and experience do you need to sell it?

Will the product sell in your marketplace?

If you are considering taking on a new product from another company do some research first to establish whether the product has a good sales history and whether your existing customers are likely to buy it?

If the product isn’t being sold successfully elsewhere or is only being sold successfully by companies with a very different company profile from yours you need to make a realistic assessment of the extra marketing and sales costs that are likely to be incurred before your new product can become profitable. You also need to carry out some “consultative research” with your existing customers to find out whether they would buy your new product. If they wouldn’t, you need to understand why. (You may find that it’s necessary to talk to other contacts within the same company or consider approaching companies in different market sectors if the customers in your main market sectors indicate that they are unlikely to buy your new product).

Can it be sold profitably?

Make a list of all the things you’ll need to do to market and sell your product. Use this list to build a spreadsheet of your projected marketing, sales and administrative costs and compare these with your forecast sales for the new product. Use some simple calculations to work out how long it will take before your product becomes profitable.

Sometimes it makes sense to sell a product even if it doesn’t make a profit! If your new product is very complimentary to existing products in your product portfolio and can be used to boost sales of these products it could still be worthwhile selling it. It may eventually become profitable on its own, or prepare the ground for another similar product that will be profitable (e.g. one you develop yourself).

Take into consideration all the factors identified in your previous research and don’t forget to include some estimated costs for the effort and time that you and/or your work colleagues will need to put in to launch and sell your new product.

What skills and experience must you have to sell it?

If your product is a very different type of product from those you are currently selling you will need to get some additional help (staff or bought-in resources) with your marketing and selling. Alternatively you could acquire the knowledge and skills required to market and sell the product by buying in consultancy services and training.

Whichever of these two options you choose, until you have built up a good level of knowledge and skill you won’t do a very good job helping your customers understand what the product will do for them. Neither will you be able to support them well once they’ve decided to purchase it.

The Value of the 4P Marketing Strategy Assessment

The reason why the first step of the 4P Marketing Strategy approach is so important is that it will help you reject a product that might not become very profitable and provide you with information that you will be able to use to select an alternative product that will fill the same gap in your product portfolio much better.

There may be other questions that you need to get answers to in addition to those we have considered above, but if you can provide comprehensive and satisfactory answers to my three main questions you will be able to move forward and start working on the other P’s of your 4P Marketing Strategy.

I hope I have made it very clear that thorough research is very necessary at this stage. It’s very easy to decide to skip this research if you have been “bowled over” by an exciting new product that you want to start selling as soon as possible. But bear in mind that every new product you take on will distract you from other important marketing and sales tasks.

If your new product starts to sell well soon after it’s launched into your marketplace all your effort will seem worthwhile. You’ll soon be able to invest in additional resources and help to maximize the sales of your new product. However, if your new product turns out to be unprofitable or provides only a small profit you will have wasted a lot of time and money that could have been invested in marketing and selling your existing products.

In summary, a 4P Marketing Strategy will help you develop a detailed, solid plan for the launch of your new product and will also help you to feel confident that you have the right product to ensure that this plan will succeed.