Unfortunately there is no guarantee as to what product people will buy. So any tactics that can increase your odds are good. Good sales copy can really help. There have been many companies with great products but the advertising copy is so unappealing or even revolting that people avoid the product just to avoid the copy.
1. Be realistic.
Average response rates are less than 3%, which means 3 people out 100 will actually buy.
2. Have a strong headline.
Your potential customer needs a reason to keep reading the rest of the page. Make certain you give them a reason in the headline.
3. Be Friendly.
A friendly sales letter is going to be appealing to more people than a stiff letter. You want the potential buyer to be curious and excited.
4. Short is better.
You may have had English teachers tell you that you should always have three or more sentences in a paragraph. In advertising this is only true if the sentences are short. Keep your readers moving.
5. Plenty of white space.
This helps break your advertising copy up, which helps people who are skimming and even people reading in vast detail. It allows their eyes to relax rather than strain.
6. Elicit emotion.
Which of these sounds better? “Read this article and improve your advertising copy.” or “Imagine how much better your advertising copy will be after reading this article.”
7. Remember the radio station WIIFM.
These buyers want to know first, second and last, “What’s In It For Me?” Tune into that station. Remember to keep tuning in to that station and answering that question. Do not think about it from your perspective but from their favorite radio station WIIFM.
8. Why are they there?
Your advertising copy needs to tell them something very important. People sometimes forget to tell people one thing to do in their copy and that is “buy now.” Yes, it may seem obvious that a sales letter is about selling, but tell them to buy. Tell them when, where and how. Tell them why they should buy and tell them again to buy now.
9. Remember to have a beginning, a middle and an end.
The headline gets the buyer started. Describe their problem. Tell them the solutions you have. Then tell them to buy. This is the summary of your sales letter.
10. Perfect never gets done.
A perfect letter will never make it online, if you are writing a sales letter online, meet your deadline. You can always go back and change the wording. You can re-write the whole letter. You can keep making updates.
These ten hints will hopefully help you write better advertising copy that gets higher response rates.
P.S. Include a P.S. with another great reason to get it today.
P.P.S. By the way, check out my Rockstar Guide Books.