Tips for Starting Your Own eBay Women’s Clothing Store Business

Launching your very own women’s eBay clothing store is a great way to begin a journey of financial freedom and independence while working from the comfort of your own home. Starting your own eBay women’s clothing store requires a bit of planning, preparation and some creativity to get your store off of the ground and running. The more you prepare to run your online store, the easier it will be once you begin to receive orders from those who are interested in the merchandise you have to offer.

Tips for Choosing Your Inventory

Determine what type of merchandise and inventory you plan to stock within your online eBay store before you begin searching for merchants that are right for your business. Create a list of the type of inventory you want to stock along with specific sizes you require for each piece of clothing or good you are interested in. The more detailed you are with your budget and specific about the type of clothing you want, the easier it is to work with merchants and wholesalers who provide what you need for the industry you represent.

Keep in mind any colors you want to offer as well as size charts from each vendor before you place any order to ensure you keep your customers as satisfied as possible when they make a purchase from you.

Finding the Right Wholesale Suppliers for Your Business

Finding the right wholesale suppliers is also necessary when you are shopping for a women’s clothing store on eBay. Finding a wholesaler online that caters to those who have eBay shops is highly recommended to purchase high-quality products and merchandise at a discounted price, especially when ordering in higher volumes. Shopping online to find the right wholesalers is a way for you to save time while also getting more access to hundreds and thousands of items depending on what you plan to sell to your customers.

Avoiding Shipping Nightmares

Avoid shipping nightmares when ordering any of your products wholesale by reading and reviewing all terms and conditions that have been put in place by wholesalers and other merchants you are using to purchase your items. Be sure to read the terms and conditions of all vendors you work with when operating a store of your own on eBay, especially if you plan to order items in bulk. You may also be able to find discounts from various merchants with the more you order in wholesale.

Importance of Pricing Factors

It is essential to factor in the pricing of your items and the markup you want to charge before launching your online eBay women’s clothing store. Consider the price you have paid for each item before marking it up and selling it to others. Additionally, it is also important to consider whether you are paying for shipping or requiring your customers to pay for shipping before setting a price for the merchandise you have for sale. If you plan to pay for shipping yourself, it is highly recommended to consider marking up the total cost of the item more to increase profit margin.

Consider Potential Fees

Whenever you have an eBay shop for women’s clothing, it is necessary to consider all PayPal and eBay fees you may encounter each time you make a sale or transfer your funds to different accounts online. Your eBay account may charge you for each sale that is generated, which is important to keep in mind when you are setting your prices online based on the amount of profit you are looking to generate in revenue altogether. Additionally, PayPal also takes fees depending on the type of merchant account you currently have as well as the number of sales you are making regularly. Read the terms and conditions of both sites before you begin selling your merchandise.

eBay Feedback Run-Ins and How to Keep Everyone Happy

Although you may ship your items on time and deliver a high-quality product, it is important to be realistic and to expect poor feedback from time to time, often from a difficult customer. It is essential to push for positive feedback from all customers to help negate any negative feedback you receive with your eBay account.

Learning all about the selling and marketing process of running an eBay store is a great way to get started in running a successful online women’s clothing business from home. The more time and effort you put into building your own eBay store with high-quality goods at affordable prices, the easier it is to build a loyal following of fans and potential customers for your brand.

The 3 Core Values for a Successful Product Positioning

So you want to know about successful product positioning?

I understand how this issue affects you and your business. Actually, I had the same issue too when I was starting mine. So I spent time looking for techniques to use to successfully position my products. Having done the research, I certainly understand how tricky this issue could be for you.

Most ‘Me-Too” businesses go broke. You have to stand out from the crowd and here is why.

But first answer this question… What makes your business different from your competitors? Got the answer already? Great, that is good news.

Think about this… The fact that other businesses fail means there is less so-called competition cluttering up your market place.

Losing money is not clever and of course the word ‘bankruptcy’ strikes a raw nerve in everybody involved. I understand. The last thing we all want is to get to that point in our business.

So here is the best way of avoiding the problem of bankruptcy. Look for ways to successfully position your productso that you do not have any competition. Make your product or service unique.

The 3 secrets are these…VP, U.S.P and U.B.A

1. Value Proposition –This states your company’s core values. What you want to be known for. What makes your company special? Write it on a piece of paper. It should be no longer than 4 sentences and contain no fluff and no filler.

2. Unique Selling Proposition –This states what is unique and different about your product or service. If you are selling a product that other people sell too. Find a way to add value to your offer. Add something that makes your offer unique.

3. Unique Buying Advantage –If the added value that goes with your product really resonates with your customers then your U.S.P will instantly become their U.B.A. So find out as much as you can about their pain points.

Finally, the best way to do this is to ask them. They will be pleased that you have taken the time to listen to their concerns. This will build rapport and customer loyalty.

Warning: These 3 core product positioning values must be aligned. You must feel congruent with them. Success will then be a short step away.

Ten Things You Must Do When Launching a Web Based Clothing Line During a Recession

Times are tough there is no doubt about it. It seems like whenever you turn on your computer or the TV there is an announcement of a new company collapse that will affect you and your business. With the current state of our economy; owning a clothing line either online or at a brick & mortar location you cannot hide from the recession. There are plenty of ways to increase your web traffic but you have to muster the strength and do it. Here are some ways to further your reach online to launch your business and keep it growing.

1. SEO – Optimize your business’s website for search engines. If you have a store, chances are there are specific search terms used to find your type of store. Get those certain keywords throughout your website so people online can find you. SEO works like a magnet for your targeted community. The broader the words the longer it will take, but if you have some products that cater towards a “niche” audience then SEO will be your businesses best friend.

2. Launch a Blog – If you haven’t launched a blog for your clothing line or business; this should be a must. This is a great way for your brand to have a voice. You can write about anything and everything related to your business. When you have a new product launching or even if you caught your business partner on camera falling out of his chair; you can allow the world to see it with your blog!

3. Learn to Write – If you are not planning on marketing your company than don’t bother starting it. If you want others to see your vision, you will have to be able to write. Many companies, when first launched, are tight on funds. You will find yourself trying to do as much as possible for the least amount of cash possible. Writing articles and press releases will be one great way for others in the community and the press to start recognizing your brand.

4. Social Networking – There are so many different ways to find people online these days and most of them are free! Setting aside sometime each day to build up your presence online through websites such as Myspace and Facebook are a must. This is your audience for clothing. Launch a profile and connect with your friends to start. Engaging in conversation with your friends at first will allow others to start to see your clothing and slowly it will spread. Make sure you leave your social networking profile links on your website so your web traffic can come over and connect with you.

5. Collect Emails – Make sure your website has a way for your visitors to leave behind their email addresses. Once you have collected a decent amount of emails you can then regularly distribute a company newsletter to stay on everyone’s radar.

6. Make a Video – Making a video might take a little more time but chances are someone in your circle of friends knows someone who can use a video camera. Put together a short video commercial representing your brand and company and launch that video on sites like YouTube and Vimeo. Wait. Be Patient. Take your time with the video and make sure it has your stamp of approval. Remember Quality sells. If you try to put together a slide show on your movie maker software you might do more harm than good for your brand.

7. Be Unique – If your product is appealing and consumers are purchasing your clothes, even during a down time, that’s a great start. It is important to be unique by differentiating yourself from others. Include some fun items in your shipments such as stickers, cards or any type of branding material. This is just one creative inexpensive way to market your brand. When times are tough and money is tight, you can always get creative with packaging! Nobody wants a dingy, beat-up brown envelope with a t-shirt stuffed into it.

8. Be Willing to Learn – When you first launch your clothing line you may not be able to pay employees to accomplish tasks. This is “boot strapping time” and you will need to learn how to accomplish many things on your own. There are many blogs, bookstores and online teachings available at your fingertips. Start learning how to market yourself online, design websites and write articles. It’s never too late to learn something. Like they always say “If you want something done, you got to do it yourself!”

9. Exchange of Services – Once you start educating yourself, you will know things others don’t. When first launching your clothing line, offering exchange of goods will be important. Don’t go giving away your gear to just everyone; but if you know a photographer and you need some professional photos taken for your website; offering free clothes for kick butt photos is worth it! You will have to gauge when it is appropriate for your budget.

10. Learn to Sleep Less – Remember that Rome was not built in a day so don’t expect your brand to go worldwide the first week. If you launch your business when you have a day job you will absolutely have to wake up early in the morning and stay up late working to get things done. You have to hustle, work hard and eat, breathe and sleep your clothing brand. Businesses do not build themselves! You can sleep when you retire… until then it is balls to the wall!!!

Why Your New Program Launch Could Fail (And How to Prevent It)

The importance of Personal Branding for Entrepreneurs

Thinking about doing a product or program launch to get some fast sales? Read this first!

Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches with their next program launch and want to dive in to make money fast.

They are even being told they don’t need a website; all they need is a landing page and auto-responder sequence and watch the money flow in!

If only.

The problem these “gurus” are not sharing during these hyped-up presentations is that just because it worked for them, doesn’t mean it will work for everyone.

Why?

One of the reasons is personal branding.

Those that have successful program launches have already established themselves in the marketplace and have built trust and credibility with their followers.

And this is all done through their prior efforts in personal branding. Brand new entrepreneurs haven’t had a chance to do that yet and this is where the disconnect lies.

A personal (or professional as the case may be) brand is very important for entrepreneurs to establish before diving into big-launch mode. This can be done in several ways but before I share that, here’s 6 reasons why developing a personal brand is so important:

1. It establishes your identity in your industry. A brand will help you get noticed and remembered in a crowded space. In order for people to pay attention to what you have to say and purchase from you, you need to be considered established in your industry.

2. It helps you stand out from the crowd. Through your personal branding efforts, your “Unique Selling Proposition” is showcased. By doing this, you are giving your ideal clients a reason to purchase from you as opposed to your competitor.

3. It helps your business grow. Every time your brand is “presented” in front of your ideal target market, you become more and more memorable. People will start to think of you when they, or someone they know, are in need of your offerings.

4. It builds your credibility. Whether factual or perceived, a personal brand will help establish your credibility as someone who knows what they’re talking about in your industry. When you get yourself in front of your ideal target market and showcase your knowledge, you will start to develop a “Know, Like and Trust” factor with that audience. People need to trust that you know your stuff in order to give you their money.

5. It saves you time. When running a business, time is money. So by establishing a good brand presence from the start, you will shorten the amount of time needed to be profitable. It will lessen your credibility-building time – all without you having to explain what you do and how you do it to everyone you meet!

6. It attracts your ideal clients. A good brand presence will eliminate you wading through all the people who are not your ideal client. An ideal client is someone who would be immediately attracted to you and your offerings because the branding has positioned you in a way that speaks to their needs and challenges and provides them with the confidence that you are the perfect solution they are seeking.

Let’s talk about your failed webinar

Why did you get so few people signing up for your program or purchase your product? Because you hadn’t established enough credibility yet with your followers.

You might be an incredible expert in your field, but if you didn’t do the preliminary personal branding steps required first to establish yourself as an expert in their minds, then it’s very hard to convince people you are worth investing in.

For brand new entrepreneurs, this is a challenge. It’s often the chicken and egg conundrum. In order to create a brand, they need money. In order to make money, they need to launch their product, program or services. In order to launch those offerings, they need to establish a brand.

I get it.

And my advice is: before you do your next program launch, be prepared to invest in your business and personal branding first in order to expect any kind of significant results.

So before you go into launch mode after getting excited about hearing “how easy it is” to make money, here’s a checklist of what you need to have in place first to establish your brand positioning. Here’s also some tips on what you can do to ensure a more successful program launch the next time:

Have a professionally designed logo

A logo establishes the foundation of your overall brand. It’s what your target market will grow to recognize over time and will become the symbol of your business. One that they can trust.

Ensure you establish brand continuity and consistency by using this logo in everything you do from your social media accounts to your business card and all your promotional materials in between.

Have a professionally designed and developed website

If your website is amateurish looking and/or doesn’t convey the right message to the right people, then it is not ideally positioned for your target market. You want to draw in your potential customers, not turn them away thinking you’re not the best solution for them. Worse yet is not having a website at all.

A website is a place for prospects to go and check you out before making a purchase decision. They need to determine your credibility, expertise and even your personality, especially if you provide a service. A landing page alone will have a hard time doing this.

Get active on social media by getting in front of your ideal target market

Participate in discussions where you can provide something of value to help you get better positioned as an expert.

Also use social media to build excitement about your upcoming launch. Build anticipation before providing any details on the program itself.

Establish a blog on your website

A blog facilitates your opportunity to write articles that showcase your expertise. Article writing also helps with content marketing strategies that will expand your brand reach to those who would not know of you otherwise.

Make connections with industry leaders

Industry leaders who share the same target market as you (who aren’t competitors) can be a valuable resource if they are willing to become a JV partner. If you’re fortunate enough to know of someone who can do you this favour, jump at it!

By having others who have established brand credibility endorse you and your offering goes a long way in boosting your own credibility and authority in your industry.

Remember there has to be something in it for them with this approach – either they get a commission off of any sales they bring or they have an opportunity for list building included in the campaign.

Get yourself booked for speaking engagements

Go into your community and seek out opportunities for free talks in front of your target audience. Or find Podcast shows, webinars, and other interviews opportunities where you can share your message with your target audience.

Hold a free webinar or teleseminar

Offering something for free before you start selling provides an opportunity to showcase your expertise. Consider it a “try before you buy” concept.

If your webinar presentation is exciting and enticing enough, you could win over people to buy even if they didn’t know who you were previous.

And if a webinar is too much, you could do a free video series or even create a powerful, value-driven free giveaway. By the way, all of these possibilities can also be a list-building tool long after your initial launch.

Of course, aside from lacking personal branding, there are multiple other reasons why a product or program launch can fail but I’ll save that for another article.

If you are one of those that has established your personal brand and are ready for to do a program launch but need help with strategy and implementation, let us know – we can certainly help in all areas needed.