Launching A New Product – Building Anticipation With Online Hype

Are you planning on launching a new product at some point in the very near future? There are many things that need to be taken into consideration throughout the process in order to ensure that you are able to receive the best available benefits and also create a product launch that is both exciting and fun for those that have been following the launch of your product. A few different strategies that you can use that will help you to launch an excellent product include the growing of a mailing list, announcing and promoting your product throughout the weeks leading up to your launch, and using the connections that you have made through networking to grow your internet marketing efforts and grow your online business. Taking your time to appropriately market the release of a product can help to ensure that you receive positive results in the end.

Grow a Mailing List

One of the best decisions that you can make is to grow a mailing list in the weeks leading up to the release of your product. This should be your main goal, and the capturing of the information needs to be front and center in the weeks leading up to the release of the product or service. You will find that really taking your time and creating an informational newsletter can really help you to ensure that you are growing a mailing list that is large, and allows you to ensure that you are able to notify those that are interested in what you have to offer as soon as the product becomes available. A mailing list makes sure that you can immediately get into contact with those that are interested in your product, and make as many initial sales as possible.

Announce and Promote Early

Under no circumstance should you be waiting to promote your product until it is nearly released. You need to make sure that you are able to begin promoting your product well in advance of the release. You have to make sure that you are able to evaluate the options that are available to you, and also begin creating a buzz for your project early on. Start by making sure that you are constantly promoting your products in the weeks and months leading up to its release, as soon as you are sure that you are able to generate buzz to the best of your ability. Of course, you will likely be promoting to individuals well in advance of the release, so if it is possible you should make sure that you are able to offer a pre-order option to interested individuals.

Network Early and Often

A product launch is always going to be much easier when you are able to network to the best of your ability leading up to the release. By networking early and often, you will make sure that you are receiving promotion from several different angles. You will find that networking early allows you to get information about your products posed on a variety of different websites. This will allow you to ensure that you have individuals with blogs and websites, with an active readership that trusts their opinion on a variety of different subjects, promoting your business and the release of your product. Guest posts and reviews on other blogs will make it easy for you to gain attention from individuals that will be interested in what you have to offer.

Market Features Individually

When you are releasing a product, particularly an online product that will have the features updated over time, announcing each of the features individually can be a helpful way for you to drum up hype and anticipation for the product. You will find that taking your time, evaluating which features are going to be the most interesting to those that you are playing with, and also making sure that you have a wide range of different features lined up, with the exact dates that you will be able to announce certain features, so that you can create your marketing materials well in advance of the release of the features. This allows you to ensure that you get the best possible results, and give your users a lot of information over a very short period of time.

Find Promo Opportunities

Throughout the release of your product; you have to make sure that you are seeking out as many different promotional opportunities as possible. By taking your time, evaluating all of the different options that you have available to you and also working to build new promotional opportunities, you will increase your exposure. Your goal should be to get your best marketing materials in front of the best suited audience, and in general in front of as many eyes as possible. Seek out different platforms such as social networks, classified advertising campaigns, new posts for information about your business, and also ensuring that you are able to receive the best possible results in the long term. There are many things that need to be taken into consideration throughout the process, but promotional opportunities are ridiculously hard to find if you are not actively seeking them out.

Guest Post

Guest posts are another very important aspect that needs to be utilized to the best of your ability. By being able to post articles on active blogs with readership about your business, you will find that they provide you with the best opportunity. Guest posts differ from other promotional opportunities greatly. However, they do allow you to ensure that you are vouched for by other individuals in your industry.

Online Income Tips and Tricks

When creating a website for online business competitive analysis coupled with researching keywords are some of the first things one will do. This sounds sophisticated, but quite simply we would just check who is on the first page of Google for our particular topic or keyword (s). We would also check how many sites come back in the results when doing a search for “how to start an online business” or the topic of your choice. Do you notice that I put the term in quotes? When doing your search you can do a search, but then do one with your topic or keyword in quotes. This shows you how many websites have that word or phrase in the title tag of the website. In short it gives you an idea of the level of skill the creators of the sites have. Sorry if this is basic to you, I will now move on to more complex things.

A few free tools for competitive investigating are “s.e.o toolbar” from “Seo Book”. This free tool is just one of many out there, but it is good for example purposes. I enjoyed using “Traffic Travis”, but last time I checked it seems it was a pay for product. These tools will yield a wealth of data such as how many links are pointing to the website, page rank, and the list goes on.

Now when installing a website, I started out with trying to learn HTML then painstakingly editing the website when needed. Then I found WordPress, wow what a difference. Not only is it easy to learn (sort of) but it is very friendly to search engines, I won’t go on for the sake of brevity.

On page optimization, yes you guessed it, now it is time to create content. The content should have your keyword (s) sprinkled throughout. They advise 250 words per page or more. The latest updates to Google’s way of indexing all the webpages out there brings into account “user experience” in short if someone goes to your site and leaves quickly your site must not be of much value. This of course has it’s exceptions but the point remains and while on the topic don’t you want the user to enjoy your site? Of course you do to ensure they stick around you may consider a video or anything that would engage them for a time.

A continuation of on page optimization would include proper title tag, alt tags, h1, 2, and 3 tags. The list goes on a bit I won’t bore you. At this point do you see how the first steps are working together and the importance of all being executed properly?

Rand Fishkin of “SEOmoz” is quoted as saying “it seems that s.e.o is quite simple but it is difficult to execute. I hope this was not to drawn out I will attempt to compact the further instructions of the process in another article. Thank You!

How Can Product Life Cycle MBA Theory Help You With Online Sales In Your Small Business?

The other day I was speaking with an entrepreneur who sold her wares on eBay and Amazon. Her business is going well, but she'd really like to get to $ 10K per month in sales without taking too much more of her time, as she is a believer in multiple income streams and wants to expand those other business models too. My suggestion was to introduce new products constantly, but on a strategically timed basis. Okay so, let's talk about this.

Have you ever looked at a Product Life Cycle graph in a Business Text Book? Well, if so what you saw was the traditional teachings of 'product life-cycle' which they teach in MBA school, retail merchandising, and marketing classes. Still, we can take this concept and use it for online sales and new product scheduling, consider this concept.

Now then, picture the 'mound curve' and as it starts up at its steepest point, that's a great time to introduce a new product and get it started because eventually the first product will be plateau'ing. If you do that properly the new product will start to go hyperbolic and dissect the first product's life-cycle peaking. If you want to stay hyperbolic you need to continue to introduce products in this fashion, which is kind of what companies like Proctor and Gamble and GE try to do.

An especially interesting case study would be INTEL and Apple as they try to stay in the high-profit sweet zone, it does wonders for their stock price. If you have a great product that is really cooking but has a shorter life-cycle (examples: cell phones, chips, and perhaps social networking add-on or new features) then you can keep the price high and go for the 'early adopters 'of tech or companies that buy your products so they can stay on the bleeding-edge in the case of an AMD or INTEL.

In looking at that concept, you can see that concept working for someone who sells many different products online. You maybe can tell when you have a meteorite product which will move fast, but burn out, so you launch your new product when your sales are blowing it out, because soon they will burn out, and you don't want your per month sales to tank, and leave you in a cash flow crunch. See that point from a strategic standpoint.

I think you can use some mathematical formulas to figure this out, and I imagine someday some Oracle or SAP software connected to a corporate digital nervous system (Bill Gates book; "The Road Ahead" reference) where an Artificial Intelligent system which tracks all outlets and sales, inventory in real time will be able to do this with 90% accuracy, and that will give executives information needed to plan and strategize for capital spending, innovation exploits and cash flow. But you can do it long-hand using the same math, since your small business is not so complicated; yet.

Best of all you can break your business into components and product categories and then you'll have a great picture of what you are doing and plot a course of EXACATTACKILY where you want to go; where you will go! Think On It.

Product Launch Campaigns – The Lifeblood Of The Business

Few company events are more critical than launching new products and services. Many firms just go through the motions during product launches, repeating the same worn-out formulas they've always used-but every product launch is an opportunity to turn a new page in your company history, and it can make the difference between rags and riches.

Any new product can be directed toward an existing market (a set of known prospects and customers) or it can tackle new markets. But when introducing a new product or service, you need to innovate, going beyond what has been done in the past. You have a choice-let your product get lost in the noise or launch it differently.

The introduction of a new product requires a major launch effort if your company is marketing a new family of products (or services) towards a new target market-a different class of user or a different application emphasis than you have worked with before. You might also be trying to revitalize sales of an existing product or service, which requires a launch to sustain revenues, attract new customers, and ward off competitors.

In either scenario, avoid limiting the product launch campaign to a single, big-bang event with no plan for follow-up. You are positioning the product for its life cycle. Successful product introductions are company-wide events. They must be the focus of your entire organization.

Setting the Stage for a Product Launch

Long before product launch happens, you need to spend time on pre-launch activities that build the opportunity base. This pre-launch research will provide insights on the validity of the product, the features it needs, pricing and packaging considerations, and so on. Think in terms of projected revenue (at 12 to 18 months after launch, for starters), the profits you will need to break even, and the potential return on your investment.

Front-end research and analysis is the process of gaining insight and collecting data that will shape the product launch campaign. You are not simply collecting information, but interpreting it. Avoid focusing simply on the launch – consider the product life-cycle in your planning. Chances are, the data you gather to support your launch campaign may be a year or more old by the time the actual product hits the market. In the words of the Great One – Hockey Legend Wayne Gretzky, make sure you are going where the puck will be, not where it is. Otherwise, your launch campaign may miss the mark.

Elements to research during data collection

Market-based

– Competition for your product or service
– Potential customers' buying influences and attitudes
– Market readiness and demand for your product

Product-based

– Key applications, features and advantages (from the customer's viewpoint)
– Service and support components your product will include
– Packaging considerations

External-based

– State of the economy – by Industry Sector, Area or Region
– Regulatory changes in your Industry
– Technological considerations (current and future)

Developing the Right Concept for Your Product

Creativity is essential to a product launch-but balance it with the sobering thought that the concept you choose will be critical to launching a product that must generate revenue. Avoid the temptation to be clever in your campaign-it could lose the audience, diminish your credibility or worse, be a source of entertainment.

A good theme for a product launch campaign focuses on the problem solved, not merely the product's use. Just as important as choosing the right concept is selecting the right launch vehicles for your campaign. Consider media and PR, direct-response pieces, catalogs, e-mail communiqu├ęs, Web site promotions, industry guides, e-casts, and telemarketing. The vehicles you choose will depend on what works in your specific business and what your appetite and budget can tolerate.

Choosing Your Message

The essence of your whole campaign will be its message. The right message captures your audience's attention, explains your new product or service, distinguishes it from its competition, creates action, and has the ability to perpetuate the theme of the campaign (for the product's intended life). Themed campaigns tend to do better than product-focused ones. They can also be perpetuated for a longer life.

Your message must be expressed in the attitude, tone, and language of your intended customer. It must also speak to your product, and your product alone. Put your message through the logo test. If you can replace your company logo with your competitor's logo, and the campaign message still makes sense, go back to the drawing board. Work at it until you get it right.

While You Are Waiting

While campaign materials are being produced, you can be readying your company for the formal launch. Use this time to talk to media sources, investors, and other interested parties. Create a written campaign action plan that describes key tasks you must complete, target dates for their completion, the resources you require, and how you will measure your progress.

Promote and publish early-stage successes for your new product frequently. Whenever you can demonstrate customer acceptance for the new product, it will breed confidence with your Target Audience including your internal company employees.

After the Launch

Done correctly, the work you put into developing a successful product launch will stay with your product for its entire sales life. But when the product reaches maturity, you may need to revisit this process, innovating new uses for the product, repackaging it, adding value, finding a different distribution mechanism, introducing new incentives, and so on to ensure that it continues to generate revenue.

Once you have mastered the process of a successful product launch, you can extend the marketability of any product and give it new life.

Your launch methodology can make or break you in the competitive business jungle.
Is your launch method keeping pace?

Are you confident that your upcoming launch is positioned for success?

Copyright 2007

Performance Marketing Group