Successful Tips For Pre-Launch Advertising of Your Website

Billions of pages on the internet – That’s your competition. Think about your daily visits; which sites you visit on a regular basis to get your news, stock quotes and other information. My guess is that your regular visits can be counted on your fingertips. So how do you, the entrepreneur help people navigate to the newest addition to the web? The latest and greatest site that everyone should know about but nobody is visiting due to poor visibility? There are several key maneuvers you can make to market your new site and attract people to your site even before it’s ready for launch.

  • Blog, Blog and More Blog – The first successful maneuver is to create blogs based on as many facets of your business as possible. Keep an inventory in an Excel spreadsheet of your blog locations, usernames and passwords. It’s important to try a few different blogs and see which ones pop up on the major search engines the fastest. Those are the ones you’ll want to focus your efforts on the soonest. Even if you’ve never heard of a blog, it may be spidered regularly and an important addition to your blog repetoire.
  • Comment, Comment, Comment – Another great way to get your name out there is to use somewhat of a secret way to backlink your website. A backlink is just a link on another person or company’s website. Do a search for blogs related to your product or service. Visit those blogs and post as many free comments as you can. Usually you can add a comment without having it be pre-approved, it just depends on the popularity of the site or personality of the blogger. Make sure your comments are relevant to the blog and only include one link per comment. Sometimes a blog will have several postings that you can comment on. Usually three comments is sufficient per blog.
  • Write, Write, Write – Articles are an important way to not only add credibility to your own personal talents, but it also adds credibility to your website, plus the ever important backlink from a highly spidered source. Write as many articles as you like. Keep them relevant and at around 500 words. This way, people will be more apt to read your article and possibly follow any links you may have included, which at least one should be to your website.
  • Act Larger Than You Are – The great thing about the internet is that you can be a small startup from the couch of your studio apartment in Fresno, California. This doesn’t mean your website has to look like it. If you’re not a great designer, find someone who is. If you’re not a great coder, find someone who is. Put together a team of people who have the same ambition as you and make your new site appear like it’s the Google of your niche. If your site has not launched yet, be sure to have a pre-launch registration page available and possibly a sign-up for beta testers to make sure your code is tight.

These are just a few examples. I’m sure you have other ideas of your own, but you’ll want to make sure that you do more than just submit your site to search engines. In today’s internet climate, that’s no longer enough.

8 PR Tips For Conducting Business Globally

These mistakes may be innocent enough, but can carry substantial, financial repercussions and unintended brand erosion. Understanding cultural differences from both a business POV and a social POV is paramount to succeeding in global waters. If you are new to the challenge of pursuing business in foreign territories please be aware, the American way, is not the only way and in some cases can be shunned.

Example: An American executive who relocated to London for a Branding position was a novice to British culture. He was a bright, head strong, opinionated American who multi-tasked constantly, had a get-it done work ethic and would happily stay up all night to complete a project. However, he was not being received well. He quickly learned from a personal branding, likeability and efficiency perspective, it was incumbent that he rehabbed his professional personality. To fit in, he needed to adjust to the locale if he wanted to be welcomed by his British colleagues. He started with simple measures, lowering his speaking voice by several octaves. He then got in sync with the speed and efficiency of his colleagues. He refrained from making any comments on the British Aristocracy. Lastly, he became much less overtly assertive. He happened to be a quick leaner, therefore his challenges were measurably overcome in a short period and it made a substantial difference. He was still American, but he was no longer the stereotypical, over-the-top, unintentionally offensive American.

This lesson was repeated (although abbreviated) when he conducting branding excursions in Central Eastern Europe, Spain, France, Australia, Germany and other territories. Each country has it’s own set of business, cultural and social attributes. It is imperative to develop some cultural sensitivity and personal branding acumen before attempting to launch your brand, sale products, or increase awareness for a brand, product or service in different cultures.

Tips from a PR Expert:

1) Invest in due-diligence. Research the country’s cultural history.

2) Research, the company you want to do business with. Understand their past failures and success. What are their goals? What can you offer them?

3) Research the people you will be meeting with. Are they married? Are they single? What was their previous position? How long have they been at that position? This information can serve you well.

4) If you can, determine in advance their perspective on American’s.

5) Work hard, but smart. Be careful not to alienate colleagues, or put off superiors.

6) Understand the currency and the exchange rate so you can calculate quickly and efficiently, demonstrating (at some level) your understanding of their global trading system.

7) Research global shipping and customs guidelines for that territory.

8) Become your own Public Relations Consultant and brand yourself as one who is interested and understanding of their social and business culture.

In summary, and most of all, listen, restrain, adjust, assimilate and communicate best practices for that specific international territory. Demonstrating and communicating your understanding and respect for their culture and business methodology is key to success! If they do not connect with you, they will not connect with your brand.

How to Motivate Your Client to Go For Good Design on the Onset of a Product Launch

Launching a new business or a new product is always tricky, especially with today’s more competitive landscape. As much as business people want to be profitable, there is no escaping the fact that it can only be achieved by being relevant and unique to their target market forever. Otherwise, why else would they continue purchasing the product, right?

As a designer, this where you come in and play a critical role in the success of that launch. Leading the way and guiding the client to choose to invest in design from the very beginning of the process guarantees its success outright.

And here are some ways to motivate your client to do so during the pitch:

1. Talk about research.

More often, designers fail not because of their design but because it’s not grounded in reality, with reality being charts and numbers that the client can appreciate. Instead of simply aesthetics, be a more proactive designer by coming up with market research to back your design. It can be as simple as a SWOT analysis of the design of the packaging or a market study of items which it may look like in the market. If the client’s product is food and their outside packaging resembles that of a detergent, share it; that would be much appreciated by the client as they know that you took the time to check the market than simply giving out designs from a computer.

With your design knowledge, the research phase of your pitch can also be a teachable moment for the client. You can explain why your design chooses the colors that it does and its psychological impact to the market that you are trying to penetrate.

2. Explain the joy of failing in testing

Although it may seem counterintuitive, encouraging testing even for something as simple as a focus group discussion can pay off well in the long run. Testing with the actual product through 3D rendering can also be smart as actual people can get to the item and give feedback even before it hits the shelves and the paying hands of the customers.

Tell your client this: would they rather produce the product and fail or fail now and iterate and then go into production? Would firing, shooting, before aiming a much more expensive activity to undergo?

3. Make the process fun and economical.

So okay, your client is 50 percent sold to the idea of great design. But be reminded that these are business people with real targets whose missed targets have a lot of effect on their work and that of their companies. Make it fun, a learning time, but have a solid strategy and timeline. Delaying the launch of the product is one thing, but not being able to launch due to your delays is another.

Be smart and objective, have a schedule, and win the case for great design.

Jeff Walker’s Product Launch Formula Review (Program Review)

Jeff Walker has recently come out with his latest system Product Launch Formula. What is this program and can it truly help you create the success you are hoping for online? Here is a simple review of this program.

Product Launch Formula is the latest creation of successful Internet marketer Jeff Walker. The PLF program is designed to help many individuals through a systematic approach launch their niche business or products online with hopefully greater effect. Many individuals today are looking to truly learn how to harness the power of the Internet and, for the most part, as quickly as they can.

PLF does have a simple break down of how to effectively create a ripple and turn it into a wave for the individuals business, products or services. There are a few things to take into consideration however. Although Jeff Walker’s program does break down the simplicity behind creating the need, want and even necessity of your business or products, this program itself will require some basic understanding of Internet marketing.

For those of us who have had success online and continue to thrive is because we understood that the basics of Internet marketing. It is for example if you were to attend college for a specific education for one specific career. You still have to have the basic fundamentals down and this is the reason for…freshman year.

Product Launch Formula for those with a basic understanding of Internet marketing will find that this could be a great catapult to the success they seek. For those without training and a solid foundation of the basics of Internet marketing, they might find themselves in the deep end, even with a solid program such as this.