Ten Tips to Effective Advertising Copy

Unfortunately there is no guarantee as to what product people will buy. So any tactics that can increase your odds are good. Good sales copy can really help. There have been many companies with great products but the advertising copy is so unappealing or even revolting that people avoid the product just to avoid the copy.

1. Be realistic.

Average response rates are less than 3%, which means 3 people out 100 will actually buy.

2. Have a strong headline.

Your potential customer needs a reason to keep reading the rest of the page. Make certain you give them a reason in the headline.

3. Be Friendly.

A friendly sales letter is going to be appealing to more people than a stiff letter. You want the potential buyer to be curious and excited.

4. Short is better.

You may have had English teachers tell you that you should always have three or more sentences in a paragraph. In advertising this is only true if the sentences are short. Keep your readers moving.

5. Plenty of white space.

This helps break your advertising copy up, which helps people who are skimming and even people reading in vast detail. It allows their eyes to relax rather than strain.

6. Elicit emotion.

Which of these sounds better? “Read this article and improve your advertising copy.” or “Imagine how much better your advertising copy will be after reading this article.”

7. Remember the radio station WIIFM.

These buyers want to know first, second and last, “What’s In It For Me?” Tune into that station. Remember to keep tuning in to that station and answering that question. Do not think about it from your perspective but from their favorite radio station WIIFM.

8. Why are they there?

Your advertising copy needs to tell them something very important. People sometimes forget to tell people one thing to do in their copy and that is “buy now.” Yes, it may seem obvious that a sales letter is about selling, but tell them to buy. Tell them when, where and how. Tell them why they should buy and tell them again to buy now.

9. Remember to have a beginning, a middle and an end.

The headline gets the buyer started. Describe their problem. Tell them the solutions you have. Then tell them to buy. This is the summary of your sales letter.

10. Perfect never gets done.

A perfect letter will never make it online, if you are writing a sales letter online, meet your deadline. You can always go back and change the wording. You can re-write the whole letter. You can keep making updates.

These ten hints will hopefully help you write better advertising copy that gets higher response rates.

P.S. Include a P.S. with another great reason to get it today.

P.P.S. By the way, check out my Rockstar Guide Books.

Business Planning – Tips for Successfully Running a Dropshipping Business

If you ask any successful internet marketer, or search the many forums and websites, you will soon discover that they all agree on two points. Firstly, ensure that you are using the services of a reliable and well established dropshipping company. This is vital and cannot be stressed enough. Put yourself in the other persons shoe’s as they come to your website and order a product that they want. Rather than wait a day or two for it to arrive, they receive an out-of-stock notice, which, as far as they are concerned, you should have sent this as soon as they placed the order. As a result they are not very impressed with the service provided by your website. Do you think they will return and buy from you again? Would you? Making sure you sign to the services of a good dropshipping company is paramount, not only to their success, but to yours as well.

Secondly, as you research your supplies, research your market as well. Understanding the buying habits of the general public can have a dramatic effect on the success of any market. Look at your competition and their prices, achieving a good profit margin can be acquired by either selling luxury, high cost goods but with few sales, or cheaper products with a lower profit but sold in greater volume. Understanding the economics and geography of your target market can tip the balance between making a few sales, and becoming an on-line entrepreneur.

People are becoming more and more critical of the internet, and websites particularly. With the rise in popularity of cheap hosting and easy to build websites, the design can often be a deciding factor in whether or not that person buys the product they are searching for from you, or the next website they visit. Many people get into the habit of installing as many flashing banners on their sites and web pages in the belief that all the flashing colors and lights will attract them to buy. In fact, recent studies have shown that this actually deters would-be buyers as they feel too distracted to read the reviews or product descriptions placed around these adverts.

Choosing the right Dropshipping supplier, together with a well-built and thought-out website, advertising the right products, to the right people, at the right time will ultimately lead to a successful career as an on-line entrepreneur and internet marketer. If these are your dreams and ambitions visit our website today and find out more about how to be a successful dropshipper.

5 Fatal Errors of New Product Development

Successful new product development is key to a healthy manufacturing business, but typically only about 30% of products launched onto the market actually deliver the returns that were expected of them.

So I want to take you through the 5 top mistakes which I see made time after time again, not just by small and medium sized manufacturers, but large global players as well. The difference is that the global players tend to be able to ride out their mistakes and disguise them more easily than organisations with less cash to throw away.

So here they are:

1. Failing to have a strategic plan for the future

New product development is all about creating the future. Designers and engineers work in the future all the time, so it makes sense that if the designers and engineers are to have a place to aim for, then there needs to be a strategic plan which will lead the way for future product developments.

2. Developing a product where the technology is not ready for launch

Using new technology is always a good way to keep the competition at bay, but if the technology is not fully developed or even if it is well established but new to your company, then it is likely to be high risk. There are so many things that can go wrong in these situations and they will, more often than not, result in the project going significantly over budget and missing the intended launch date.

3. Over-estimating the sales volumes

It is easy to get caught up in the excitement of a new project or idea, but it is essential to remain objective at the early stages in order to ensure that the right resources are spent on the most appropriate opportunities. Over estimating the sales volumes can be more dangerous than under estimating them.

4. Developing a product for wrong market time

Products are often developed in response to the demands of the current market. However, unless the product development process is very fast, it is likely that the market will be demanding different products by the time your product has reached the market.

5. Trying to be all things for all people

This is normally brought about by manufacturers who really don’t understand their market well enough to be able to segment and target specific market groups. Adding features simply because competitors have them is rarely a good idea and typically features do not always translate into customer benefits anyway.

Perhaps you recognise some of these errors from past projects, but have a look at your new products which are currently undergoing development and check that you are not making the same mistakes again.

Enjoy the opportunity!

How to Sustain Profits by Creating New Products and Services Related to Your Business

One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways.

The most obvious is the new product launch. If you know your niche well, chances are you should have a pretty good idea of what they really need and how much they are willing to pay for it. In other words, you will only create products that you are certain will sell.

If you are not sure, take the time to survey the people on your email list/s or poll them at Facebook to ask which options they would find most useful. Let them pick from a range of choices. The answers may surprise you. They will certain stop you from wasting a lot of time and effort and perhaps money creating product A when they are really eager to get their hands on product E.

In terms of launching the product, have a soft launch and a hard launch. The soft launch should be to those in your inner circle. They can get a first look at it for a substantial discount. Ask upfront for testimonials and give them an easy way to contact you to deliver them, send in reviews, and ask questions.

Let your Joint Venture partners know that the new product has arrived and let them have first look as well. Ask them for feedback so your product will be attractive to their audience as well.

Once you are sure your product is as good as it can be at the correct price point for your niche audience, then you can widen your audience through your hard launch. Offer a free webinar, guest blog, have your JV partners interview you and promote the product, and more.

Webinars can prove very useful for product creation. Record each session and offer it as paid product or promotional item. Have a transcript made to sell as is. Turn it into a free ecourse, special report, or an e-book of insider secrets. If you interact with the audience by allowing them to ask questions, take note of their queries and see if any of them are worth creating a product for.

If you have a lot of content at your site or blog, consider putting e-books together by topics. How to titles are extremely attractive to most audiences. Consider different levels of learners in your niche, such as beginners, intermediates, and advanced students. You can present information in a sequential way, or go into more depth for those beyond beginner level.

Look at what your competitors are selling, and at what price points. In this case you have 2 choices. Charge less and give the same type of information, or charge more due to your expertise and the excellent bundle you will be offering.

Bundling works for all paid products. Again, you have 2 choices. You can sell one main product and bundle a range of very attractive bonuses together, such as worksheets, hand-outs, templates, infographics and more. Or you can group 2 of your most popular products and services together to create an all new offer that your niche market will be eager to buy. Add some fabulous bonuses on top of that and see how much profit you can make from your niche-related products and services.