Why Use Flyer Printing to Promote Your Events and Your Business

When you are thinking about planning an event or launching your product or service, it is important that you create awareness about it. There are several ways to create awareness and one of the most successful ways is through printing flyers. This is a great marketing tool and it works effectively to promote your products and services.

Flyers are an ideal offline marketing strategy. In order to ensure that your flyers printing is effective, it is important that you plan the activity properly, including an efficient distribution strategy and a tracking mechanism to monitor progress.

They are effective for your business especially when you are working on a tight budget. Printing Flyers will pay off and all you need is a clear strategy, determine your target audience and the location of distribution.

When you have the right message for your target audience, you can then embark on distribution. You need to use a creative and an appealing design while you make your message simple and clear – you can follow the structure; who, what, why, where, when to create a convincing message.

The following are top reasons why you should use flyers to promote your events:

1. It is a proven effective offline marketing tool

People’s curiosity is aroused whenever they come into contact with a flyer. One out of ten times people always stop to read or just skim through a flyer, thereby soaking in your intended message. You will be able to spread information about your company faster and get the publicity that you want.

2. Creative freedom

It gives you the freedom to try out different creative designs to incorporate with the message you wish to send to your audience or buyers. This creates appeal and you have a competitive edge with a creative and pleasing flyer that gets the right message across.

3. Audience reach and immediate response

Identifying and reaching your target audience is easy and direct. This marketing alternative gives you prompt feedback from your customers.

4. Advertising within a tight budget

You don’t need a big and detailed budget or plan with this option. A clear strategy and proper distribution plan will get you the right results.

When you are interested in an affordable and creative advertising option for making special announcement or one time event, then you know that you can use flyers for a productive outcome for your service or any business ideas.

A website like https://www.gclubpros.com will provide you with the highest quality in the industry.

Tips for Improving Your Business’ Google Ranking

SEO services for Mornington Peninsula businesses can make a large difference in the traffic your website sees throughout the day, so you may want to consider optimisation if you’re looking to increase traffic and visibility. Before getting into how you can improve your visibility Google ranking, let’s discuss what SEO is and why you should care about it.

Search engine optimisation, or SEO, is the way traffic to websites is improved for search engines. SEO determines where your website ranks when users search for products or services related to your business. Higher rankings mean more traffic and visibility while lower rankings mean less traffic.

If you’re still not quite sure what SEO is or how to work with it, you can always get in contact with experts that have extensive training and knowledge of search engine optimisation – you may even get a free SEO analysis performed that can let you know what is working in your favour and what is not. Now, let’s get into how you can enhance your SEO and improve your company’s Google Ranking.

Keywords

Keywords and their placement are one of the most important aspects of search engine optimisation. When using keywords, put yourself in the mind of someone searching for the product or services you are offering. The keywords used should be highly relevant to your business, but try not to go overboard and include a ridiculous amount of keywords hoping to increase traffic. In fact, unrelated or haphazardly used keywords can result in being flagged.

Page Title

The title tag of your website is displayed in search results and also appears at the top of web browsers, letting users know exactly what they can expect on the web page. Only a certain number of characters is displayed, so descriptions need to be short, relevant, and engaging. If you’re planning on using keywords or highlighting a certain topic, these should be displayed in the title tag or page title itself.

Mobile Site

Mobile devices are a part of life in this modern world, so making sure customers can access your site on their smartphones and tablets is one of the key ways to improve your SEO ranking. Almost half of all organic traffic comes from mobile devices, and Google factors user experience into rankings, so optimisation of websites for mobile interfaces leads to a higher rank in Google searches.

Avoid Flash

Many businesses use Flash to run their websites due to the ease of launching the site and the cost-effectiveness of the program. Flash, however, does not get along well with Google and sites using Flash tend to be ranked lower. The reason for this is because with websites ran using Flash, individual pages cannot be linked. Simply changing the platform of your website could significantly increase visibility and improve SEO.

These are just a few of the techniques you can use to improve your web traffic and enhance the SEO of your site. If you’re in need of a complete website overhaul, contact professionals that can perform a free SEO analysis and know exactly how to get the job done right the first time. Otherwise, you may end up missing out on tons of inbound traffic and opportunities for conversion and organic growth.

4 Brand-Building Tips on Using Instagram for Your Business

How to Create a Powerful Instagram Social Media Marketing Strategy

One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads.

However, many people are left scratching their heads when it comes to marketing with Instagram.

Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food – but how can it tie into business? And should it?

With the speed of which Instagram is growing, don’t underestimate its value to boost your brand and marketing efforts.

It has grown into an incredibly valuable marketing platform and even though the 18-29 year old’s are still prevalent users, the higher age groups are catching on and catching up fast.

Some 2018 Instagram stats from Sprout Social are telling:

• 7 out of 10 hashtags on Instagram are branded

• 80% of users follow a business on Instagram

• 65% of top-performing Instagram posts feature products

If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to help you get started:

1. Use Hashtags Wisely

You don’t need to cram every hashtag you can think of in one post, but you do need at least a few.

A hashtag is the # sign followed by descriptive words about your image as in this example, I used #marketing and #ctaconf, which was the conference I was attending at the time.

When a user clicks/taps on a hashtag or types a hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to follow that hashtag.

The hope is the user will see your photo, head to your profile and best-case scenario, follow you and get engaged with more of your posts!

However, when hashtags are extremely popular, the competition to show up in the results is fierce. Similar to SEO keywords, the more popular a term is, the harder it is to stay at the top of the search results. Thus, my example of using #marketing really was futile if I wanted to get any traction from that post.

You want to make your hashtags relevant to your business and location, but also engaging enough that a user would type them into Instagram’s search box.

For instance:

• Say you have a pizza joint in Vancouver. You post a pic of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish

• Or you’re a Toronto wedding planner. You post an image of a bride and groom’s first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding

Holidays and special events are an excellent time to promote your business and gain Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Day, they are all ideal opportunities to showcase your business brand in a non-salesy way.

2. Thank Your Audience for Showing Up

You don’t just post a bunch of photos and hashtags and wait for the likes to roll in.

To gain Instagram followers, engage with your audience and grow sales or leads, you need to put in the time.

See an example here from video expert Michele Moreno where she responds back to each of the comments left on her video post.

So if someone leaves a comment or question on one of your posts, take the time to reply and thank them/answer their question.

Take a look at their profile, and if you like what you see, follow them.

Businesses often follow commenters first, in the hopes that they might return the favour.

You can also look for people who might be interested in your product, then comment on their photos and/or follow them, but don’t spam them with an ask to follow you right away.

3. Interact with the Right Influencers

Influencers are Instagram users who can influence your target audience because of their popularity and/or social media following.

Danielle Bernstein is a good example of an influencer who worked with a brand. You may not recognize her name, but the 1.8 million followers of her Instagram account WeWoreWhat do.

Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and her personal trainer.

That may be an extreme example, and unless you have deep pockets you probably won’t be able to attract an influencer with almost two million followers.

But don’t despair. From mommy bloggers to local foodies, you can always find someone who your target audience follows, likes or admires. Maybe they’d be willing to review your product or take a photo using it – use your imagination!

4. Don’t Just Shill Your Products

Instagram is not the place to simply share product shots all the time. Think of the experience people have using what you’re offering, or the benefits it gives people.

Even better, show real-examples. Asking for user-generated content from your audience is one way to do this. That means that users share their photos using a hashtag you provide.

The online furniture store Wayfair.com does user-generated content very well. They have a user-generated campaign that lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.

Be sure to let people know that their images might be featured on your page and you can increase your Instagram content big time – for free!

No matter how you use Instagram for your business, be authentic and true to your brand. It’s what the platform is all about, and it’s going to help you grow your business, gain Instagram followers and attract sales or leads.

Living The Internet Lifestyle – Creating Information Products To Build An Online Business

Living the Internet lifestyle may be exactly the life that you are suited for. Almost anyone can do this is you are focused and ready to work hard to lay your foundation. By choosing a niche topic you will be passionate about, creating some small information products to build your funnel, and including affiliate marketing as a part of your business model, it will not be long before the Internet lifestyle will be yours

Choose a topic that truly excites you, such as photography, saving rescue animals, or tennis. By starting your online business in this way you will be much more likely to spend lots of time setting up everything and moving forward during your first few months. I like to wake up each morning knowing that I am about to embark on the day’s activities with zest and enthusiasm. Make sure there is a market for your niche topic, or you will be challenged when it comes to earning money with it. You may be surprised at the topics large numbers of people are interested in purchasing in order to further their goals and dreams.

Lead your prospects through a funnel where you introduce and roll out a variety of small, yet valuable information products that will enable them to achieve their goals in your niche. For example, in the photography niche you may want to create products that teach exactly how you can break in to wedding photography, photographing pets and children, or creating composites for people who are actors and models. Share everything you know and provide excellent resources so that your customers will feel like they received much more value than what it cost them. Determine right away which aspects of your niche you will be involved in and which you will not cover in any detail.

Include affiliate products in your niche to build your inventory more quickly. There is no possible way you can create enough products during your first year of working online to build a six figure information products business unless you incorporate other people’s products into what you will recommend. I like to create my own info products around those created already by those who have been working in the niche for much linger than myself.

You can see that living the Internet marketing lifestyle is one that will serve you for many years to come, if you are willing to jump in and get started and learn as much as you possibly can.